I liked the segment too... I'm just thinking from a non-bodybuilder's perspective...
I love female bodybuilders and I agree that it's honest, but to an outsider, it can look as though all the negative points of the sport are being portrayed. Someone who isn't into working out isn't going to look at this with an open mind and "see" all the hard work, dedication, discipline, etc.
It's true though... all the hard work is hardly rewarded. Prize money doesn't even cover a fraction of what it costs to compete. I added up my expenses yesterday from my two shows I just did. $2400!!!! And that was just to do TWO national shows. I don't even know if I'll be able to compete next year unless I get the finances under control! It's insane!! Even worse for the pros, I'm sure... I don't know how they even do it.
And regarding "sessions"... yes, they ARE one way that bodybuilders can make money from the sport, but it isn't the only way. Most people still have fulltime jobs. Dena Westerfield is a doctor (a chiropractor, I believe, if memory serves correctly). Colette makes money from assembling posing routines, tanning, hair and makeup services, creating competitor's websites, diet and training, etc.
And yes, drugs are prominent within the sport but it's only a supplement to the 24/7/265 lifestyle of eating a certain diet, lifting, cardio, etc.. I think it's important to stress to the audience (which seems like its directed towards people who have no idea what bodybuilding is all about) that all those other things are critical to a bodybuilder's success in order for the drugs to be as effective.
Again, not arguing anything especially since I haven't seen the episode in it's entirety... but based on that clip, I think it has the potential to put a poor spin on the sport when it could have just as easily been marketed in a more positive light.
I want to see the whole thing now, damnit!