Check this out

H

Harvey Balboner

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This link at the bottom of this email connects to a web page that shows a New Honda commercial airing in the UK. It is very important that you understand: There are no computer graphics or digital tricks in hhe film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including a full engineering sequence. In addition, it us two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for its self simply in "free" viewings (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation -- including the costs. There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars. The voiceover is Garrison Keillor.

When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real. Oh, and about those funky windshield wipers.

On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.

http://home.attbi.com/~bernhard36/honda-ad.html
 
im not buying the tires rolling up hill, looked weird to me,lolvery neat indeed though
 
I am with Presser. The tires up hill are a little hard to believe, but a good commercial non the less.
 
I buy that it took 606 times to get it right, but not buying the $6mil to produce, I think they're pulling that figure out of their ass.

I bet the tires were weighted.
 
If thie tires were weighted, its possible. To set that up took way more patience than I have.
 
I don't understand how the window rolled down once something hit it. If you watch that scene, there's no hole or split in the glass so whatever the rolling cylinder is, actually DID hit it, but it was also rolling on some peice of wood that stretched through the window sill........
 
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