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One of the most common mistakes newer lifters make is not having a clearly defined goal or target. But not experienced lifters. They'll always have a target, whether that's a competition, an event, or just competing against their own previous PRs.
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To keep the fire burning, look for new challenges and new goals. Re-focus and adapt as you achieve success and/or as the years and decades pass. Some keep their drive up by switching gears. For example, Mark Bell switched from powerlifting to bodybuilding, but it doesn't have to be that extreme.
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Remember, working towards a new goal often acts as a new stimulus on the body. Different targets give you the chance to succeed in a new area, and that will help with long-term motivation and confidence.