Motivational goals have a goldilocks quality, whereby the targets that we aim for cannot be too easy, too hard, or take too long to achieve. The coach needs to get it just right.


Imagine this scenario: a lifter at your gym has convinced their friend—Jeff—to sign up for personal training. After getting to know Jeff a bit, you ask him what he wants from working with you, and he replies:

"Honestly, I'm just looking to get fitter and stronger."
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