Lately, much of the chicken we've gotten from the grocery store has had a really nasty texture. So we made a point of buying Purdue all natural, no hormones, blah, blah. It's better, but I'm eating lunch right now and several pieces of my chicken breast are just NASTY! It doesn't taste any different, really, but the texture... It's kinda tough and rubbery... just feels nasty when I bite into it. WTF??? I'm starting to wonder if those animal rights activist whackos might be onto something with their anti cage complaints against chicken farmers! I hate to say anything that gives those whack joba any credibility at all, but we're going to try chicken from the local Amish market - which will probably cost triple - and hopefully it's better...