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What’s the worldwide market size for dietary supplements?
The global dietary supplements market was valued at $140.3 billion in 2020 and is predicted to have a CAGR of 8.6% through 2028. A significant factor driving this growth is the increasing reliance on supplements to meet nutrient requirements (Grand View Research)
Global dietary supplements market forecast (2020–2028)
Year
Market Size ($ Billion)
2020
140.3
2021
152.37
2022
165.47
2023
179.7
2024
195.15
2025
211.94
2026
230.16
2027
249.96
2028
271.45
(Grand View Research)
What’s the market size of vitamin supplements?
In 2020, the global market size of vitamin supplements reached $22.14 billion and was projected to grow at a CAGR of 3.7% to $28.6 billion by 2027. These include all forms of vitamins, such as tablets, capsules, powder, syrup, and gummies. (Yahoo Finance)
Global vitamin supplements market forecast (2020–2027)
Year
Market Size ($ Billion)
2020
22.14
2021
22.96
2022
23.81
2023
24.96
2024
25.60
2025
26.55
2026
27.53
2027
28.60
(Yahoo Finance)
What are the major companies in the vitamin supplements industry?
According to a 2021 global market study, the top 10 vitamin supplement manufacturers include:
- DuPont
- Koninklijke DSM
- Bayer
- Archer Daniels Midland
- Glanbia
- BASF
- NBTY
- NutraMarks
- Reckitt Benckiser
- Pharmavite
What’s the fastest-growing sector of the vitamin supplements market?
Many top supplement companies concentrate on gummies. This explains why gummy vitamins are the fastest growing section of the vitamin supplements market, growing at a CAGR of 4.5%. In 2020, the worldwide gummy vitamin market size was worth $1.68 billion — a figure projected to reach $2.29 billion by the end of 2027. Several factors are contributing to this drastic growth, some of which include:
- Rising disposable incomes
- Gummy preference among millennials
- Growing need for preventive healthcare
- Busier work schedules
- Healthy lifestyles
- Increasing vitamin deficiencies
- Greater convenience over pills
Global gummy vitamin supplements market forecast (2020–2027)
Year
Market Size ($ Billion)
2020
1.68
2021
1.76
2022
1.83
2023
1.92
2024
2.00
2025
2.09
2026
2.19
2027
2.29
(PR Newswire)
What are the top gummy multivitamin companies?
There are thousands of companies producing gummy multivitamins worldwide. The top 12 companies include:
- Gummy Vitamins
- Church & Dwight Co
- Bayer
- Pharmavite
- SmartyPants Vitamins
- Nature’s Way
- Hero Nutritionals
- Life Science Nutritionals
- Nature’s Bounty, Inc
- Rainbow Light
- Olly Nutrition
- Herbaland
How big is the CoQ10 supplements market?
Some of the world’s biggest vitamin companies focus a great deal on CoQ10. This accounts for the impressive CoQ10 supplement market size of $548.69 million recorded in 2020. This market is growing at a CAGR of 9.73% to reach $1152.94 million by 2028. Like the vitamin supplements market, the primary sales drivers are the increases in disposable income and growing awareness of the health benefits of these compounds. Other key factors include nutrient deficiencies and tech advances that facilitate innovation. The growth here has been significant over the past decade. Notably, CoQ10 supplements global sales increased by 12.15% between 2013 and 2017, which consumers use mainly to control cholesterol and blood pressure levels. The leading companies producing CoQ10 include:
- Nature’s Bounty
- NutriONN Supplements
- Now Foods
- Life Extension
- Bulk Supplements
- NatureWise
- Jarrow Formulas
- Trouw Nutrition
- Provimi
- GNC
- TruNature
- Nature Made
- Webber Naturals
- Jamieson
Global CoQ10 supplements market forecast (2020–2028)
Year
Market Size ($ Million)
2020
548.69
2021
602.08
2022
660.66
2023
724.94
2024
795.48
2025
872.88
2026
957.81
2027
1051.00
2028
1152.94
(Verified Market Research)
How popular are magnesium formulas among supplement users?
According to a 2019 survey, 18% of supplement users claim they take magnesium supplements. In 2018, magnesium was the second most popular supplement after calcium, which explains why some of the best supplement brands in 2020 produced plenty of magnesium products. (Nutritional Outlook)
How popular are calcium formulas among supplement users?
Calcium was the best-selling mineral supplement in 2018 and was particularly popular among women at risk of osteoporosis. The global calcium citrate supplement market was slated to reach 897.73 million by 2024. This represents a growth rate of 3.6% from 2019. (MBi Nutraceuticals) (Mordor Intelligence)
Global calcium citrate supplement market forecast (2018–2024)
Year
Market Size ($ Million)
2018
726.08
2019
752.22
2020
779.30
2021
807.35
2022
836.42
2023
866.53
2024
897.73
(Mordor Intelligence)
What’s the global market size of omega-3 supplements?
In 2020, the global market size of omega-3 supplements was said to be growing at a CAGR of 8.4% and is on track to reach $9.88 billion by 2027 if it maintains this growth rate. Omega-3 supplements are derived from either fish oil or krill oil. (GlobeNewswire)
What are the factors fueling omega-3 supplement demand?
Many factors drive omega-3 supplement sales in the US, UK, Canada, France, and other countries. These factors include:
- A growing need to fulfill nutritional requirements
- The need to maintain a robust immune system in the wake of COVID-19
- Increasing gummy brands
- DHA supplements needed among pregnant women
- Rising chronic diseases like stroke, arthritis, cancer, etc.
What’s the global market size of fish oil supplements?
In 2019, the global fish oil market size sat at $1.91 billion. Experts predict that it’s set to hit the $2.84 billion mark if it keeps growing at the anticipated CAGR of 5.79%. (Yahoo News)
What’s the global market size of probiotic supplements?
In 2020, the global market size of probiotic supplements was valued at $1.1 billion and on track to reach $2.1 billion by 2027. Another report shows that probiotics are a fast-growing supplement market sector, with the market size forecast to hit $7.1 billion by 2026. (Statista) (MBi Nutraceuticals)
How fast is the vitamin C supplements market growing
Demand for vitamin C is growing fast and was projected to increase by 2.2% yearly from 2019 to 2025. In a separate market report, vitamin C products’ market value was estimated at $10.24 billion in 2020 and is forecast to grow at a CAGR of 2.52% through 2026. (Research and Markets) (IndustryARC)
How big is the global protein supplements market?
In 2017, the global market size of protein supplements was $4.91 billion and was projected to reach $8.72 billion by 2025, representing a CAGR of 7.4%. Globally, particularly in North America, many people are now extra conscious of their body weight and seek to maintain or reduce it. This is evident in the rising number of health and fitness centers globally. Notably, 20% of Americans are members of a fitness club, explaining the growing use of protein supplements by bodybuilders and millennials in general. This figure is expected to skyrocket in years to come. (Allied Market Research) (MBi Nutraceuticals)
What’s the market outlook of vitamin D supplements?
Vitamin D formulas feature among the most popular supplements. It had a global market size of $133 million in 2020 and is forecast to grow at a CAGR of 12.1% to hit $295.7 million in 2027. The main growth factor behind this growth is increasing diseases resulting from vitamin D deficiency. The top global producers of vitamin D formulas are:
- Zhejiang Garden Biochemical High-Tech
- Kingdomway
- Zhejiang NHU Company
- Royal DSM
- Taizhou Hisound Chemical
Global vitamin D supplements market forecast (2020–2027)
Year
Market Size ($ Million)
2020
133
2021
149.09
2022
167.13
2023
187.36
2024
210.03
2025
235.44
2026
263.93
2027
295.86
(Valuates)
What’s the global vitamin B1 market size?
Vitamin B1 is responsible for a large chunk of the B vitamins market and was valued at $642 million in 2020. It’s expected to grow at a CAGR of 4–5% (about 4.7%) to $737 million by 2023. Like most other vitamins in the supplement industry, the manufacturing of vitamin B1 is concentrated in China and is mainly used in pharma and dietary supplements. (Beroe)
Global vitamin B1 supplements market forecast (2020–2023)
Year
Market Size ($ Million)
2020
642
2021
672
2022
704
2023
737
(Beroe)
How lucrative is the global sports supplements market?
The global sports supplement market was valued to be $20.6 billion in 2018 and experts predict it’ll grow at a CAGR of 11.2% worldwide through 2025. This is primarily due to the increased demand for dietary sources and protein bars among bodybuilders and athletes. Notably, the sports supplement market is the dominant sector in the sports nutrition market, accounting for a whopping 82.2% of the market share in 2020. (Grand View Research) (Grand View Research)
Global sports supplements market forecast (2018–2025)
Year
Market Size ($ Billion)
2018
20.60
2019
22.91
2020
25.47
2021
28.33
2022
31.50
2023
35.03
2024
38.95
2025
43.31
(Grand View Research)
General Dietary Supplement Use Statistics
This statistics section focuses on dietary supplement usage worldwide, regionally, and country-wise. We explore specific users, manufacturers, preferences, and other interesting points like the top-selling supplements in 2020.
What’s the most common type of supplement among US adults?
Multivitamins are the most popular supplements among US adults, with an impressive 58% of this population admitting to taking them. This is closely followed by vitamin D at 31% and vitamin C at 28%. Notably, data from 2019 reveal that at least 76% of Americans have used vitamins in the past 12 months. Surprisingly, there’s growing consumer trust in the supplement industry even though dietary supplements are mainly unregulated. (CRN)
The 10 Most Popular Dietary Supplements Among US Adults
Supplement Type
Percentage of US Adults
Multivitamin
58%
Vitamin D
31%
Vitamin C
28%
Protein
21%
Calcium
20%
Vitamin B/B complex
20%
Omega 3/fatty acids
16%
Green tea
15%
Magnesium
14%
Probiotics
13%
Iron
13%
Vitamin E
12%
Turmeric
12%
(CRN)
Which age group consumes dietary supplements the most?
In the US, adults aged 35–54 have the highest dietary supplements consumption, with 81% admitting to using dietary formulas. (CRN)
How dietary supplements consumption varies among the different consumer groups in the US
Consumer Group
Percentage
Female adults
79%
Male adults
74%
Adults aged 18–34
70%
Adults aged 35–54
81%
Adults aged 55+
79%
Adults with children under 18 in the household
73%
Adults without children under 18 in the household
75%
Fully-employed adults
81%
Partly-employed adults
77%
Unemployed adults
68%
Retired adults
76%
Married adults
81%
Adults living in the Northeast
73%
Adults living in the Midwest
74%
Adults living in the South
80%
Adults living in the West
78%
(CRN)
What’s the number 1 reason for dietary supplement use among US adults?
Overall health/wellness benefits are the primary reason behind the use of dietary supplements among US adults, with 30% admitting to this. (CRN)
A representation of the various reasons why US adults use dietary supplements
Reason
Percentage of US Adults
Overall health/wellness benefits
30%
Energy
24%
Immune health
20%
To fill nutrient gaps
19%
Healthy aging
18%
Heart health
18%
(CRN)
What are the best supplement brands based on overall customer satisfaction?
The following table highlights the top supplement brands following a 2019 survey by ConsumerLab, which gathered responses from 9,782 respondents:
Supplement Brand
Category
Andrew Lessman (ProCaps)
Catalog/Internet Brand
Kirkland (Costco)
Discount/Warehouse Brand
Young Living
Direct Selling (MLM) Brand
Nature Made
Food/Drug/Mass — Broad Product Line
Trader Darwin (Trader Joe’s)
Grocery Store Brand
HPF Cholestene
Food/Drug/Mass — Narrow Product Line
Standard Process
Healthcare Practitioner Brand
CVS
Pharmacy Brand
Sports Research
Health Food Store Brand
Natural Factors
Canadian Brand
Vitamin Shoppe
Vitamin Store Brand
(ConsumerLab)
What are the preferred supplement brands for the different supplement types?
Different supplement brands are preferred for certain supplement types due to various factors. The following table based on data from a 2019 ConsumerLab survey highlights which supplement brands consumers prefer for the different supplement types:
Supplement Brand
Supplement Type
Kirkland (Costco)
Calcium
Member’s Mark (Sam’s Club)
CoQ10
Bluebird Botanicals
CBD/Hemp Extract
Doctor’s Best
Joint Health
Life Extension
Multivitamin
Life Extension
Melatonin
Life Extension
Omega-3s
Kirkland (Costco)
Vitamin D
Swanson
Probiotics
(ConsumerLab)
Statistics on Dietary Supplement Use Among Pro Bodybuilders
Bodybuilders increasingly turn to nutritional supplements to achieve muscle building, increased strength, and better stamina. The following statistics examine the supplement industry landscape regarding bodybuilding.
How many bodybuilders use supplements?
The dietary supplements market includes a large sector of products for bodybuilders. Notably, 49% of bodybuilders use supplements. Male bodybuilders are more likely to use supplements than women, with 86.8% of males and 11.2% of females admitting to supplement use. Another study found that 95.3% of bodybuilders use supplements. (NCBI) (Eureka Select)
What’s the primary reason behind supplement use in bodybuilders?
The major reason behind supplement use among bodybuilders is for health purposes. Namely, 45% of bodybuilders use supplements for this reason. (NCBI)
A representation of the various reasons for supplement use among bodybuilders
Reason
Percentage of Bodybuilders
Health
45%
Immune system enhancement
40%
Athletic performance improvement
25%
(NCBI)
Dietary Supplement Statistics by Region
These statistics highlight vital points in the dietary supplement industry based on region. We’ll study the consumption, adoption, and growth rate of the food supplement industry among the populace of particular areas.
Which region has the largest market size for multivitamins?
North America has the largest market for vitamin supplements, with multivitamins leading the growth. Their consumers prefer multivitamins because of the growing knowledge on the benefits of multivitamins — these formulas usually contain powerful minerals in addition to their main vitamin constituents. Expectedly, North America is home to some of the biggest supplement companies in the world. (Yahoo Finance)
Why’s the multivitamins market booming in North America?
North Americans are very mindful of health and physical body maintenance. Considering that 2 billion people worldwide have a vitamin deficiency, it’s no surprise consumers increasingly lean towards multivitamins, which offer the maximum value for many due to the variety of vitamins and minerals they usually contain. Another important reason for the explosive growth of the multivitamin market in North America is increasing involvement in sports and exercise. (Yahoo Finance)
What’s the dietary supplement market outlook in Europe, America, and Asia?
Europe has a less significant dietary supplement market compared to America and Asia. The North American dietary supplement market grew from $42.56 billion to $50.68 billion between 2018 and 2020. This figure is expected to reach $72 billion by 2026. On the other hand, the Asia-Pacific and Europe regions are forecast to hit $52.07 billion and $47.71 billion in 2026, respectively. (Statista)
What’s the supplement market outlook in the Middle East and Africa?
Surprisingly, the supplement market in Africa and the Middle East is growing faster than in Europe. The region is expected to grow by 8.2% from 2020 to 2025 — way higher than Europe’s growth rate of 5.49% from 2021 to 2026. (Mordor Intelligence) (Mordor Intelligence)
Dietary Supplement Statistics by Country
Growth and market sizes of dietary supplements vary across countries, even for the top supplement brands. Some countries have a larger supplement manufacturing capacity, while others have more consumers. The stats in this section focus on these nuances among different countries.
How many Americans use dietary supplements?
A 2019 survey showed that 77% of US adults consume dietary supplements. (CRN)
Who’re the best supplement merchants in America?
Data from a 2019 survey from ConsumerLab reveal the following to be the most preferred supplement merchants based on different categories:
Supplement Merchant
Category
Life Extension
Catalog/Internet
Natural Grocers
Grocery Store
Doterra
Direct Sales (MLM)
Target
Mass Market
Vitacost
Online Supplement Retailer
Amazon.com
Online Multi-Category Retailer
Walgreens
Pharmacy
The Vitamin Shoppe
Vitamin Store
Thorne Research
Practitioner Line Merchant
Costco
Warehouse Store
(ConsumerLab)
How much do Brits spend on vitamins and mineral supplements?
Some of the biggest online supplement companies have large consumer bases in Britain. In 2019, over-the-counter (OTC) vitamins and minerals sales in Great Britain amounted to £431.5 million ($588.3 million). This represented an increase of 2.2% from the previous year. Sales were expected to increase over the coming years due to the COVID-19 pandemic. As predicted, this figure hit £459.2 million ($626.1 million) in 2020. (Statista)
What’s the vitamin supplements market outlook in Britain?
Some vitamins and minerals are seeing increasing demands in the UK. Vitamin D supplements are the fastest growing vitamin supplements, with their user base leaping from 30% of VMS (vitamins, minerals, and supplements) users in 2019 to 38% in 2020. The second-fastest growing vitamin supplement in the 2019/2020 season is vitamin C, while all other vitamins use decline. There has also been a higher rate of new product launches of formulas containing vitamin D, which saw an increase of 20% between January and August 2020 compared to the entire 2019. (Mintel)
What’s the mineral and vitamin market size in China?
In China, revenue generated from the vitamin and minerals market reached $4,889,103,228.86 million in 2021 and is expected to grow at a CAGR of 2.27% through 2025. It’s worth noting that China has the highest revenue in this industry globally. (Statista)
Conclusion
We have explored more than 30 statistics about the supplement industry and people’s changing attitudes towards different supplements. These statistics offer a deeper understanding of the supplement industry for manufacturers and make it easier for a consumer to find the top nutritional supplement at any time.
Sources:
Allied Market Research Beroe ConsumerLab CRN CRN Eureka Select GlobeNewswire Grand View Research Grand View Research Grand View Research IndustryARC MarketWatch MBi Nutraceuticals Mintel Mordor Intelligence Mordor Intelligence Mordor Intelligence NCBI Nutritional Outlook PR Newswire Research and Markets Statista Statista Statista Statista Valuates Verified Market Research Yahoo Finance Yahoo News
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