One of my clients asked me about E'OLA INT...they supposedly make a product that will help you lose weight while you tan...:laugh:
This is what I found...this is just f*cking pathetic...
Weight Loss/Energy Products
The Newest. Sunburn is the last thing on a tanner's agenda, but fat burning is something else. Weight-loss/energy products are big sellers in tanning salons. "Clients who visit tanning salons are even more body-conscious than the typical person," says D. Scott Pullan, manager of distributor relations and support for E'OLA International in St. George, Utah. Its weight-loss products act as energy boosters and appetite suppressants. While E'OLA's chocolate-flavored ThermoAMP and THIN II HerbalChews have been in the marketplace for a while, the company has recently introduced ExciteMint HerbalChews to help increase a man's libido.
Metabaslim and Metabaslim+ have become well-known dietary supplements over the last five years. Anthony Barbush, international sales director for St. Petersburg, Florida-based Biddiscombe Labs, which also makes tanning accelerators, says that Metabaslim includes an ingredient directed toward tanners—L-phenylalanine—that's beneficial because it opens cellular pathways and releases natural tyrosine in the body, which enhances the tanning process.
The Challenges. Depending on your display size, you may decide to carry the smaller-size capsules or chews instead of the larger-size shake powders or systems. Talking to clients about their weight can be touchy, but Roger Burkert, owner of Fort Smith Tan Company in Fort Smith, Arkansas, skirts the dilemma by telling everyone about E'OLA. "It doesn't matter whether the customer is skinny or heavy. Since E'OLA is also an energy booster, you just don't make any bones about it. My opening line is simple: 'I've got to show you these chews. I'm showing them to everybody.'"
The Sales Pitch. Burkert is a walking advertisement for E'OLA. "Before I found E'OLA, my salon retailed only lotions. I lost 16 pounds in three weeks with no side effects. Now I'm selling E'OLA too." For shyer dieters, Pullan advises owners to stress that E'OLA's HerbalChews can be eaten discreetly anywhere, anytime.
A selling point for Metabaslim+ is that the "plus" is breast enhancement, "since that's usually the first place women lose weight," adds Barbush. Biddiscombe offers a glossy color brochure to help explain the product's effectiveness. "We run specials for the salons in January and February, our big sales months."
The Profits. Barbush notes that after-holiday and before-summer seasons are especially good for weight-loss product sales because of traditional New Year's resolutions to lose weight. Biddiscombe's customers make anywhere from a 100% to 300% markup.
E'OLA's "accelerated growth" program encourages distributors such as Burkert to enlist friends in selling, thereby adding to profits. Independent E'OLA distributors get cash back at the end of the month along with other bonuses as sales increase. "The product wholesales for $20, and I sell it for $40," says Burkert.