It's pretty new bro -
There's a skinny kinda dorky guy sitting on the couch watching football on TV and his hot girlfriend walks in wearing a HUGE sweatshirt, then it goes kinda like this:
Dude: where did you get that sweatshirt?
gf: from my ex-boyfriend
dude: wow, he must have been huge...
gf: yeah
dude: why don't you wear one of my sweatshirts?
gf: they're so tiny, and huge just feels better than tiny...
dude: oh...
Budweiser: True.
(back to the scene, where the 2 are comparing hands)
gf: your hands are so tiny and cute!
LMAO