Synthetek loses $ on every single SynthePURE tub sold to the USA.
The price includes shipping, and add to that the weaker and weaker US$ thanks to Bush, you will never see a sale for SynthePURE anytime soon.
And as said above, there is so much more protein in each SynthePURE tub than most other brands, it works out good for value. Never mind that the quality of the protein is so much higher too - no taste, disolves straight away and it causes no bloat or gas. And it has no lactose.