What Goes Into James Hollingshead’s Grocery Cart and Why?

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Men’s Open bodybuilder James Hollingshead was in a perfect storm when he realized his pantry and fridge were nearly bare. Seizing the opportunity, Hollingshead took his fans on a journey to the grocery store, offering a glimpse into the dietary habits that contribute to building the physique of an Olympia competitor.
On July 6, 2023, Hollingshead published a video on his YouTube channel showcasing his grocery haul. Check it out below:

[Related: Flex Lewis Coaches 2023 World’s Strongest Man Mitchell Hooper Through Shoulder Training]
James Hollingshead’s Grocery List

Pineapple
Blueberries
Bananas
Zucchini
Salmon
Five Percent Beef Mince
Chicken Breast
Total Zero Percent Fat Yogurt
Sauerkraut
Beetroot (pickled)
Frosties
Five Percent Chips
Frozen Mixed Peppers
Sourdough Bread

[Related: Bodybuilding Lore Addressed: Can You Actually Target Your Inner Chest?]
Hollingshead’s Diet Structure
Hollingshead shops at Sainsbury’s (a UK supermarket). He says he eats two hundred grams of pineapple, blueberries, one banana, and one zucchini daily (called “courgettes” in Great Britain) for their micronutrients and pickled beets for the nitric oxide benefits they offer. His fruit and vegetable choices produce vitamins and minerals while simultaneously serving as good carb sources.
Hollingshead prefers five percent beef mince and a chicken breast for meat products. He emptied the grocery store’s entire supply of smoked salmon, as they provide ample protein to build muscle despite having high sodium content.
While Hollingshead walks down the juice and dairy section, he mentions that he drinks orange juice on his high-calorie days, but he’s currently keeping his overall calories low for prep. Instead of OJ, he opts for fat-free yogurt.
For requisite energy for his workouts, Hollingshead grabs a box of Frosted Flakes, which act as fast-absorbing simple sugars.

Hollingshead reached for the sauerkraut and high-quality fat sources, such as olive oil and avocado. He believes the oils that separate at the bottom show the high-end monounsaturated fats in the olive oil.
Hollingshead avoids sauces, as their calories come from added sugar, which is why he avoids sugary beverages like soda and other empty calories. Salt and pepper are enough flavor additions for him.
Hollingshead grabbed a bag of “chips” – frozen French fried potatoes – with under five percent fat. He is conscious of his fat intake and prioritizes quality carb sources. Once he found sourdough bread, the bodybuilder completed his grocery haul.
What It Costs to Eat Like a Bodybuilder
The total cost of Hollingshead’s haul came to about £85 (roughly $112 in USD). He makes this kind of shopping trip every three or four days, spending approximately $210 per week on food.

For an IFBB Pro looking to put on size, this isn’t out of the expected cost range. Hollingshead is currently consuming fewer grams of protein per pound, decreasing the overall price.
Hollingshead prioritizes variety in his diet as long he’s hitting his target macronutrients. He finds simple meals with handful of ingredients enjoyable, as there is flexibility in different berries, rices, and healthy fats.
Featured image: @hollingshead89 on Instagram

Men’s Open bodybuilder James Hollingshead was in a perfect storm when he realized his pantry and fridge were nearly bare. Seizing the opportunity, Hollingshead took his fans on a journey to the grocery store, offering a glimpse into the dietary habits that contribute to building the physique of an Olympia competitor.


On July 6, 2023, Hollingshead published a video on his YouTube channel showcasing his grocery haul. Check it out below:



[Related: Flex Lewis Coaches 2023 World’s Strongest Man Mitchell Hooper Through Shoulder Training]


James Hollingshead’s Grocery List
  • Pineapple
  • Blueberries
  • Bananas
  • Zucchini
  • Salmon
  • Five Percent Beef Mince
  • Chicken Breast
  • Total Zero Percent Fat Yogurt
  • Sauerkraut
  • Beetroot (pickled)
  • Frosties
  • Five Percent Chips
  • Frozen Mixed Peppers
  • Sourdough Bread
[Related: Bodybuilding Lore Addressed: Can You Actually Target Your Inner Chest?]


Hollingshead’s Diet Structure
Hollingshead shops at Sainsbury’s (a UK supermarket). He says he eats two hundred grams of pineapple, blueberries, one banana, and one zucchini daily (called “courgettes” in Great Britain) for their micronutrients and pickled beets for the nitric oxide benefits they offer. His fruit and vegetable choices produce vitamins and minerals while simultaneously serving as good carb sources.


Hollingshead prefers five percent beef mince and a chicken breast for meat products. He emptied the grocery store’s entire supply of smoked salmon, as they provide ample protein to build muscle despite having high sodium content.


While Hollingshead walks down the juice and dairy section, he mentions that he drinks orange juice on his high-calorie days, but he’s currently keeping his overall calories low for prep. Instead of OJ, he opts for fat-free yogurt.


For requisite energy for his workouts, Hollingshead grabs a box of Frosted Flakes, which act as fast-absorbing simple sugars.



Hollingshead reached for the sauerkraut and high-quality fat sources, such as olive oil and avocado. He believes the oils that separate at the bottom show the high-end monounsaturated fats in the olive oil.


Hollingshead avoids sauces, as their calories come from added sugar, which is why he avoids sugary beverages like soda and other empty calories. Salt and pepper are enough flavor additions for him.


Hollingshead grabbed a bag of “chips” – frozen French fried potatoes – with under five percent fat. He is conscious of his fat intake and prioritizes quality carb sources. Once he found sourdough bread, the bodybuilder completed his grocery haul.


What It Costs to Eat Like a Bodybuilder
The total cost of Hollingshead’s haul came to about £85 (roughly $112 in USD). He makes this kind of shopping trip every three or four days, spending approximately $210 per week on food.



For an IFBB Pro looking to put on size, this isn’t out of the expected cost range. Hollingshead is currently consuming fewer grams of protein per pound, decreasing the overall price.


Hollingshead prioritizes variety in his diet as long he’s hitting his target macronutrients. He finds simple meals with handful of ingredients enjoyable, as there is flexibility in different berries, rices, and healthy fats.


Featured image: @hollingshead89 on Instagram




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