by Matt Weik
I’m going to get a lot of love and hate from both sides of the spectrum revolving around this issue. There will be people who demand full transparency such as the consumer and brands who want to be upfront and honest with what they put in the product and then, on the other hand, you...
blends
brand
brands
consumers
end
formula
full
good
industry
ingredients
market
money
people
point
product
products
proprietary
put
side
smaller
subject
transparency
by Matt Weik
Recently, the Federal Trade Commission (FTC) has cracked down on a supplement company for purchasing fake reviews for their products on Amazon and slapped them with a $50,000 fine. This supplement company paid a third-party website to create fake reviews of their product on the...
brand
brands
company
consumers
fake
give
good
instructed
make
notification
paid
people
product
products
provide
putting
read
review
reviews
shipped
supplement
today
website
by Matt Weik
I remember growing up in the ‘80s and ‘90s where frozen dinners were the craze. You’d get out a snack tray table and plop yourself down in front of the television, warm up your frozen tv dinner and settle in for the night. Then all of the nutrition Nazi’s came along and threw stones...
ads
back
box
boxes
brands
completely
consumer
consumers
convenience
food
frozen
good
grocery
healthy
ingredients
make
meal
meals
people
prepare
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purchase
simply
store
time
by Matt Weik
I was outside getting some work done a little bit ago and I saw a FedEx truck making a delivery to my neighbor’s house. I wondered what all they got so I went and opened the boxes. Just kidding. But, seeing the FedEx truck made me think about brand loyalty. Personally, for me, I’m...
by Christian Duque
The supplement industry has always been one where new products are said to be better than the old. It’s a world dominated by innovation, but often times plagued by unoriginality. Given the numerous regulations, the vast competition, and the small-niche market of physique and...
by Matt Weik
I’m torn on this topic, as I feel there will always be a place for retail brands to live. Consumers still enjoy going to stores, touching and feeling products, and speaking with the workers to find out more about a product. On the flipside, there’s a growing number of consumers...
bodybuilding
brand
brands
build
community
consumers
creating
find
influencers
making
market
media
money
online
online-only
part
product
products
retail
retailers
sales
shop
social
supplements
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