the part of the guy eating is only a small part of it...it shows how the obesity in America is directly linked to the growth of fast food - the amount of resturants, the marketing, the size of the servings...children could not recognize pictures of Jesus christ, or George Washington, but quickly recognized Ronald Mcdonald.It even goes as far as going into the diet of america..school systems etc....it's mind boggleing.Gotta watch the outtakes too.After this movie came out at the Caan film festival, Mcdonalds discontinued the "super size" portions.