Tag: nEWS
Chef Rush On The Hardest Part Of Fitness Success: “A Lot Of Times You’ll Be By Yourself”
[embedded content]
Chef Rush reflects back on his success and details the hardest part of success in this industry.
Chef Rush started out as a viral meme. He was the “bodybuilding white house chef.” Over time he turned that wave of attention into an entire career. He’s written a book, is set to start in many high profile TV projects, and always uses his platform to spread awareness about important causes. While his internet fame might have seemed immediate, his journey to success was not an easy one. In our latest GI Exclusive, Chef Rush talks about the hardest part of attaining success in fitness and entertainment.
Chef Rush could have had his 15 minutes of fame and then faded into the massive pile of viral personalities that disappear as fast as they’ve arrived. Instead, Rush was able to transform his opportunity into multiple entrepreneurial endeavors. He’s now an iconic name in fitness, nutrition, and health. In our latest video conversation, we asked Chef Rush about his latest book and what it was like to look back on his life and rise to success. He called it, “A blessing.”
And while Chef Rush does truly feel blessed, he also knows that his success comes directly from sacrifice and hard workout throughout the years. If there’s one message he wants to share with aspiring individuals in fitness, it’s this: the hardest part of this industry is navigating the loneliness.
Chef Rush certainly has close people in his life, but he admits that rising through success in fitness and entertainment opens your eyes to those who want to take advantage of you. He mentions that he’s had to leave family members behind and also friends. He reflects on many moments where the only way for him to succeed without sacrificing his own sense of self – was to only rely on himself.
“This industry, and you know this, I had to cut loose a lot of people. Family, friends, because of this mindset,” Chef Rush states in our interview. He goes on:
“And I’m doing this I’ve had to do everything by myself. I’ve had agents and I’ve had lawyers and I was called a serial firer because if I’m working harder than you, there’s a problem… and instead of us being successful together, everyone wanted to take from the top. I’ve always had that self motivation which you’re always going to need because a lot of times you’re going to be by yourself. And that’s the hard part.”
When applying this to bodybuilding specifically, the sport can already be a lonely one. The dedication to be a true champion pro bodybuilder does not jive well with normal life. Add to this the success that might come with it – and those who suddenly want to latch onto you to reap the benefits. It can be a real struggle. It’s important to not be exploited nor to become an exploiter yourself.
For Chef Rush, his therapy is ultimately helping others. That’s the guiding light that helped him get through times when he had to trudge through the industry alone to get out the other side successful. His advice for others is to do the same. Learn to not lose yourself as you rise in the industry.
You can watch Chef Rush’s full comments in our latest GI Exclusive interview segment above!
Seth Feroce Comments on Recent Bodybuilder Deaths and Steroid Use
Seth Feroce issues a warning on steroid use after multiple bodybuilding deaths.
Seth Feroce had a lot to say about the recent bodybuilding deaths that have rocked the industry to the core. In a recent video Feroce also gave a warning to up and comers looking to use steroids.
It’s clear. There’s an issue going on in bodybuilding that some individuals in the industry refuse to speak on. There are plenty of bodybuilders who have passed away in the recent years and months that is causing some concern in the community. Recently Shawn Rhoden passed away and his death has sent shockwaves through the bodybuilding community. It was truly unfortunate and unexpected. When you couple that with the fact that Rhoden was only 46 years old, it’s clear that there is an unspoken issue plaguing modern bodybuilding.
The deaths of John Meadows, George Peterson, and now Shawn Rhoden should be a wake up call for the community. Before these three bodybuilders there was Dallas McCarver and Luke Sandoe. So many bodybuilders are losing their lives at young ages. When you contrast that with bodybuilders of the Golden Era that are still going strong, you have to wonder if the state of modern bodybuilding is the culprit behind these untimely deaths. Namely, are competitors over medicated?
Well it appears that bodybuilding veteran Seth Feroce thinks that is exactly the case.
No stranger to professional bodybuilding competition, Seth Feroce has learned a thing or two during his tenure in the game. With his time spent building muscle over the course of his career, Feroce has encountered and utilized anabolic substances. In reality one can’t build massive muscle like the pros without utilizing steroids. It’s just the reality of the game.
The Consequences of Steroid Use
Seth Feroce recently addressed steroid usage in bodybuilding and the consequences of taking the substance.
“This s—t is not a joke. A lot of people make excuses, a lot of people use too many things as crutches, or excuses, or ‘Oh, it could’ve been this, it could’ve been that.’ This lifestyle that we lead as bodybuilders, is not for the feint of heart,” said Feroce.
“This is a personal decision that we all make. Nobody made me do the s—t that I did, except me. So it’s no one’s responsibility and no one else is accountable except me, for the things that I’ve chosen to do. Death don’t f**king care. I recently quit taking high amounts of steroids. I’m on TRT. I go to the doctors, I’ve had really good doctors in my life… tell me to cut the s**t.”
Seth Feroce is trying to get a distinct message across. The nature of professional bodybuilding can have some extreme consequences and Feroce hopes to get that across to those who will listen. Feroce issued a warning to young up and comers who are looking to get into the game.
A Warning
“Young men out there, this is all a personal decision for you. I’m going to tell you, steroids will f**k you up, just like any drug. Any drug out there is designed for you to like it. It’s going to meet with your personality, cup your balls, and hold onto you,” said Feroce.
“Steroids are not a joke. This is a personal life decision that everybody has to make… I’m not your dad, I’m not your best friend, I’m the motherf**ker that’s already lived through it. I’ve done enough wild s**t in my life to know what I’m supposed to do, what I’m not supposed to do.”
To hear his full breakdown click here.
Seth Feroce always tells it like it is and this video was no exception. Do you agree with Feroce’s assessment about steroids in bodybuilding?
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
News and Editorial Writer at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.
Victor Richards Has Reportedly Passed Away At 56 Years Old
Early reports indidcate that former bodybuilder Victor Richards has passed away at age 56.
This has been a devastating year in the sport of bodybuilding and there has been some more tragic news. Victor Richards has reportedly passed away at the age of 56, according to GI Russia and a Facebook post by Andreas Cahling. The cause of death has not been released.
At the time of this writing there has been no official announcement by the Richard family or exact confirmation on the date and time of his passing. News of his passing is beginning to spread across social media – and sources close to Generation Iron have reported that Victor Richards has died.
Most notably, Andreas Cahling has announced the death on his official Facebook page:
Originally born in Nigeria, Richards gained a passion for bodybuilding early on in his life. He was a three-sport athlete in high school who excelled in football, wrestling, and track and field. This is when he began to improve his physique. Richards earned his pro card while in Nigeria.
Victor Richards’ competitive history began in 1982 when he entered The American Cup. He finished first in the teenage heavyweight division and second overall. Richards continued to work on his physique and by age 18, he grew to 240 pounds. Richards entered The Orange County Muscle Classic where he finished fourth. At 19 years old, Richards was becoming a well known name and that only continued as he progressed.
Richards began appearing on the cover of fitness magazines at 21 years old. He carried a massive frame that weighed close to 300 pounds of solid muscle. In 1992, Richards entered the 1992 Nigerian Championships and finished in first place. This is where he earned his Pro card. Despite the achievement, Richards did not compete in the IFBB. There was a bit of resistance that kept Richards from entering an NPC competition and taking the next step toward the IFBB.
During his early days of bodybuilding, Richards looked up to the likes of Arnold Schwarzenegger and Sergio Oliva. This is not surprising given his massive build and passion for the sport.
Victor Richards competed in just five competitors during his career and earned four victories. It remains a mystery why he was never able to compete in the IFBB despite earning his Pro card in Nigeria.
Victor Richards Bodybuilding History
1982 American Cup – 2nd
1983 Teen Los Angeles – 1st
1984 California Gold Cup Classic – 1st
1989 Mr. Barbados – 1st
1992 Nigerian Championships – 1st and Overall
The death of Victor Richards comes during a difficult time in the sport. This comes after the tragic deaths of Shawn Rhoden and George Peterson.
This is still a developing story. Generation Iron will continue to update as more information becomes available. The entire Generation Iron staff sends condolences to friends and family of Victor Richards during this tragic time.
Dorian Yates Says Weight Training Is Best Way To Get In Shape
Six-time Olympia champion Dorian Yates compared weight training to cardio.
The age-old question remains which is better for weight loss — weight training or cardio. Dorian Yates knows a thing or two about weight training and believes this is still the best way to stay in shape and lose weight, if this is your goal.
Yates is a six-time Olympia champion who still provides insight on his YouTube channel. He receives plenty of questions about weight loss and in a recent video, explained how weight training is still the best way to burn that fat. This is because during cardio, fat is used as the primary source of fuel. The net fat loss during weight training is higher because of the increase in muscle mass.
“The muscle mass that you build while you are weight training requires fuel, requires energy even if you’re not working out, you’re just sitting there. So the question is, your net gain from doing weight training versus doing, let’s say, steady-state cardio – with weight training will be higher,” Yates said.
Because if you have more muscle mass, that requires more energy – like having a bigger engine in your car, you’re gonna require more fuel. So, in fact, weight training ultimately will help lose fat more effectively than cardiovascular exercise.”
[embedded content]
Dorian Yates explained that weight training uses carbs as the primary source of fuel. When performing cardio, it is fat that is used during the workout. The significant increase in muscle mass is the reason the net fat loss is higher. This seems to have a different feel when it comes to women.
When training, women can sometimes feel that weight training will make them too muscular or add size that they do not want. This could be why cardio is preferred when women train. This is a myth that Yates addressed as well.
“Some females are still kind of afraid thinking building too much muscle is not for them. But trust me, weight training is the best way to get into shape, lose body fat, and build muscle – to change your shape.”
Dorian Yates is a six-time Olympia champion. He put together a stretch from from 1992-1997 where he was unbeatable. It was not until 1998 where Yates was knocked off and Ronnie Coleman began his reign at the Olympia. He has been an influential name in bodybuilding for quite some time and that is not going to change. Now, he is doing his work as a trainer and using his wisdom to help others.
It is not surprising to see a bodybuilding champion favor weight training as a preferred method to stay in shape. Yates is an experienced and educated competitor who has performed at the highest level. There are few better to follow when looking to accomplish a fitness goal.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
Derek Lunsford Speaks On Potential Move To Open Bodybuilding
212 Olympia champion Derek Lunsford will focus on defending title.
Derek Lunsford was finally able to get over the hump and win the Olympia in 2021. The Men’s 212 competitor took the next step in Orlando back in October and it is only right that he considers his next move. For Lunsford, the could be Open Bodybuilding.
Lunsford admitted in a recent interview that he has always had interest in competing in Open Bodybuilding. This is something that has been in the works but for now, Lunsford is focused on defending his title at the 2022 Olympia.
“Right now we’re focused on defending the 212 title but do I eventually want to be open? There are no questions asked man. I am a bodybuilder. I want to see my body continue to grow into the open,” Lunsford said.
“I’ve said it over and over and over again. I’ve always wanted to go open. I expect at some point I’ll be an open guy.”
Derek Lunsford has been a 212 competitor for the duration of his bodybuilding career. At 28 years old, he feels like his physique can still improve and this includes getting to the size of competitors in today’s Open Bodybuilding category.
“I’m 28 years old and I think that I need to spend a little bit more time in the gym developing my physique. How long will it take? We’ll see if my body just booms in one year who knows?”
Open Bodybuilding currently features some massive physiques. It is becoming a division full of mass monsters and that begins with reigning two-time Olympia champion Big Ramy. He remains at the top, along with Brandon Curry and Hadi Choopan. Lunsford can be another up-and-comer in the future that has a chance to make an impact. Nick Walker and Hunter Labrada currently fall under that category.
Derek Lunsford finished as Olympia runner-up twice in his career. During the 2020 show, Lunsford came in fourth. Shaun Clarida was the favorite entering 2021 to repeat as champion but Lunsford was able to pull off the upset. He earned his pro card in 2017 and won his first competition that same year at the 2017 Tampa Pro.
At some point, we will see Lunsford make the change but it does not seem to be happening right away. Lunsford has some more to accomplish in the 212 division and that begins with defending his title in 2022. Winning his first Olympia is something that could add some extra motivation for Lunsford moving forward. With over a year to prepare for the competition, the 2022 Olympia could have plenty of storylines and excitement to watch.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
Philip Ricardo Jr: How Mr. America Will Help Him Reclaim The Natural Olympia Title
[embedded content]
Philip Ricardo Jr. was a last minute entrant into the Mr. America 2021 – but he’s confident the experience will help him be better prepared for this month’s Natural Olympia competition.
In 2019, Philip Ricardo Jr. became the new champion of the Natural Olympia competition. The event is an all-natural WADA compliant version of the Mr. Olympia. They have no direct affiliation – but the prestige is the same for the natural athletes who compete in the INBA/PNBA bodybuilding leagues. Ricardo Jr.’s victory also came the same year Generation Iron produced Natty 4 Life – the fourth film in the Generation Iron documentary series.
Now in 2021, Philip Ricardo Jr. is ready to reclaim his title at the Natural Olympia happening in November. And he believes that the Mr. America might just be the linchpin to help him bring his best physique to the stage. In our latest GI Exclusive interview, Philip Ricardo Jr. discusses the challenges of being a late entrant into the Mr. America 2021… and how it will ultimately help him win the Natural Olympia later this year.
Philip Ricardo Jr. is one of the most iconic natural bodybuilders currently competing in the division. He won the Natural Olympia in 2019 and has remained one of the most skilled and impressive competitors in the league. So it was exciting when he was announced last minute to compete at the Mr. America 2021 competition earlier in October. While the announcement was exciting for fans and helped bring an even bigger spotlight on the historic competition – this wasn’t a secret announcement that Ricardo Jr. had been prepping for.
In fact, the decision was just as much a last minute call for Philip Ricardo Jr. as it was for the fans. This meant that his contest prep was shortened. It wasn’t ideal and it was a true struggle for him in the weeks leading up to the show. Ultimately, Ricardo Jr. did not win the Mr. America competition. He’s not concerned though – as he saw this event as a key strategy in preparing for the biggest natural bodybuilding event of the year. The Natural Olympia.
It’s a strategy that is equally risky as it is rewarding. IFBB Pro competitor Iain Valliere committed to the same sort of tactic when he competed at the Arnold Classic just two weeks before competing at the Mr. Olympia. On one hand, it can throw off timing and cause the athlete to be “off peak” when he or she steps on stage. On the other, it can keep the athlete in full preparation weeks before – and then adjust any small issues noticed in the first competition just in time for the second.
Philip Ricardo Jr. seems to believe that the prep for Mr. America will push him harder – giving him an advantage when he steps on the Natural Olympia stage this month. So perhaps the goal wasn’t to put all of his eggs in the basket of winning Mr. America. Instead, it pushed his contest prep harder than ever before, took the Mr. America placing in stride, and is now confident he will be in the best shape of his life when he steps on stage in Las Vegas for the Natural Olympia.
Only time will tell. But as a previous Natural Olympia champion – we know he has it in him to present a championship-winning physique. Will the Mr. America prep do him more harm than good? That remains to be seen. We wish him the best as he battles to reclaim his title as Natural Olympia champion.
You can watch Philip Ricardo Jr. talk in more detail behind the scenes of the Mr. America 2021 in our latest GI Exclusive interview segment above!
Keone Pearson Has Announced Return To Classic Physique Division
Keone Pearson will return to Classic Physique to bring back “best & healthy version” of himself.
Keone Pearson has been a rising star in bodybuilding for years now. He began his career as a Classic Physique competitor before making the switch to Men’s 212. After a 14th place finish at the Olympia, Pearson has announced that he will be returning to Classic Physique.
Pearson originally made the change after finishing fourth at the 2019 Olympia Classic Physique. He saw success early in 212 but underachieved at the Olympia in Orlando. Pearson took to Instagram to make an announcement that he will be going back to where he began. Pearson also claims there will be a YouTube video released this week explaining his decision.
“Let’s run it back!This has been on my mind for sometime and I had talks about it & this is honestly the best decision for ME. Going back to classic & bringing the best & healthy version of myself ever! Call me crazy but watch me make it happen ?For everyone that supports me an Rock with me truly appreciate you all ❤️For more in-depth why I’m switching , YouTube video will be up this week!!!Click link in the bio to subscribe ??”
It was a bit surprising to see Keone Pearson move to 212 in the first place. He saw success early on in Classic Physique winning the New York Pro and coming in fourth during the Olympia and Arnold Classic. When he made the change, the success continued.
Pearson won back-to-back titles at the Chicago Pro. This began in 2020 but he did not compete at the Olympia that year because of personal issues. He repeated as champion in 2021 but did not finish as high as he wanted during the Olympia. Pearson came in at 14th and has decided to make the switch back to Classic Physique.
The Classic Physique division is one that has improved over the years since Pearson was last involved. This begins with Chris Bumstead, who won his third consecutive Olympia title this year. Bumstead has become the competitor to beat and that has been a difficult task. Terrence Ruffin finished second to Bumstead at the Olympia this year after winning gold at the Arnold Classic. Breon Ansley continues to be in the mix as a former Olympia champion.
It will be interesting to see where Keone Pearson compares during his return to Classic Physique after a couple years away from the division. Pearson has vowed to bring back a better and healthier version of himself. If this is the case, Pearson might be able to throw his name in the mix moving forward.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
With Some of the Best Genetics Ever, Could Quinton Eriya Be a Future Contender?
Quinton Eriya has the potential to be the future of the Men’s Open Bodybuilding division.
Heading into the upcoming Romania Muscle Fest Pro, Quinton Eriya is proving to be a man to watch. With incredible genetics, Eriya may have what it takes to pull the upset at the show and is a definite dark horse to keep an eye on.
There’s no doubt about it, bodybuilding is constantly changing. Where the Golden Era was all about aesthetics and symmetry, the modern day has been dominated by mass monsters. After the emergence of champions like Dorian Yates and Ronnie Coleman, it comes as no shock that bodybuilding would demand athletes to pack on more muscle than ever before.
A New Era
But there appears to be a bit of a shift occurring these days. While bodybuilders still must maintain well muscular physiques, the emphasis on massive muscle has changed. More recently aesthetic bodybuilders have been claiming top honors at Olympia qualifying shows. Shaun Clarida proved that massive size isn’t everything after winning at the Legion Sports Fest. That alone shows the potential for aesthetic bodybuilders to make their case for the top of the division.
New blood are starting to slowly take over in the Men’s Open division. Now names like Nick Walker, Hunter Labrada, and Regan Grimes are entering the fray. Each one of them are making their case for becoming the future of the division. But they aren’t the only ones who could potentially change the face of modern bodybuilding. Other contenders are looking to make their case as well.
At the upcoming Romania Muscle Fest Pro the returning Quinton Eriya looks to make his case as a man to watch in the future. Once touted as having the best genetics in bodybuilding by Greg Doucette, Eriya certainly has the kind of potential you want to see in an up and coming pro. He has a very balanced physique and most importantly knows how to present it. He has the kind of structure that could certainly propel him to the top of the division if he plays his cards right.
Incredible Potential
A recent post by his trainer Dorian Hamilton best showcases the kind of potential Quinton Eriya possesses.
Who is excited to see @quintbeastwood do business this weekend at the @romania_muscle_fest_pro ?
If Eriya is able to bring a physique like this to the stage, albeit a bit fuller, he could really make a case for winning the show. That said, he has the likes of Rafael Brandao to till with who is also looking in insane shape ahead of the show.
What do you think of Quinton Eriya and his insane potential?
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
News and Editorial Writer at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.
Nick Walker Pays Tribute to the Late Shawn Rhoden
Nick Walkers pays tribute to Shawn Rhoden.
During his recent guest posing, Nick Walker took the time to pay tribute to the late Shawn Rhoden who passed away this past weekend. The up and coming bodybuilder gave a heartfelt speech paying respects to the Rhoden who had a massive influence on not only Walker but many other prospective bodybuilders.
The bodybuilding world is still reeling from the passing of 2018 Mr. Olympia Shawn Rhoden. His death was not only sudden but a reminder that even those we hold as examples of strength and health can still pass away suddenly. The cause of Rhoden’s death was declared to be from a heart attack. A truly sad and shocking turn of events.
One of the most complete bodybuilders in the modern era, Shawn Rhoden brought a classic touch to the stage. His physique was balanced, muscular, and absolutely shredded. He was the epitome of a well put together bodybuilder with an aesthetic frame. His victory at the 2018 Olympia sparked a major shift in the industry as he was able to overcome the nigh unbeatable Phil Heath, effectively ending his Olympia reign.
Shawn Rhodes was a true inspiration to those aspiring to step on stage. While he was by no means a mass monster, Rhoden was able to contend with the best of the best with his own brand of modern bodybuilding. Those fans who appreciated the classic silhouette of Golden Era bodybuilding appreciated Shawn Rhoden.
Many figures in the bodybuilding world were also influenced by Shawn Rhoden. One such competitor is 2021 Arnold Classic champion Nick Walker. On the rise in the Open Bodybuilding division, Walker continues to impress as he gains more and more momentum.
Nick Walker most recently performed a guest posing routine to showcase his current physique.
Tribute to a Legend
But Nick Walker didn’t only pose at the show. The up and comer took time to give praise and tribute the fallen Shawn Rhoden who played an influence on his own rise through the ranks.
R.I.P let’s all hug all loved ones a little extra not just today but everyday.
Powerful words from Nick Walker indeed. The Generation Iron team again extends condolences to the family and friends of Shawn Rhoden.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
News and Editorial Writer at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.
Berry De Mey Makes Statement On Health Around Bodybuilding
Berry De Mey is the latest to make comments on how to improve health around bodybuilding.
Berry De Mey is a Hall-of-Fame bodybuilder who built one of the best physiques in the world during the 1980’s. The Dutch bodybuilder remains in incredible shape to this day thanks to his overwhelming dedication. De Mey clearly cares about the sport of bodybuilding and he is the latest to make comments about the health of today’s competitors.
De Mey took to Instagram and made a statement on his story calling today’s athletes to focus on their own health.
“People, bodybuilders, please, be carefully. For yourself and for everyone who loves you dearly.Stay in shape, work on your health for the most important game you will ever play…your life.”
It has been a tragic year in the sport of bodybuilding. The death of Shawn Rhoden has hit bodybuilding hard. The former Mr. Olympia passed away of a heart attack and many athletes have posted to social media or spoken out in memory. This message from De Mey comes after the tragic news and he is not the first to speak out.
Arnold Schwarzenegger made comments back in October about how to potentially make changes. This came after the death of George Peterson just days before the Olympia competition. Peterson was in Orlando preparing to compete.
“YOU WOULD THINK THAT THE HEAD TRAUMA FROM MMA AND FOOTBALL WOULD OUTWEIGH THE ORGAN FAILURE IN BODYBUILDING, BUT BODYBUILDING IS MUCH, MUCH WORSE. WE NEED TO FIX THAT, BECAUSE BODYBUILDING SHOULD BE ABOUT PROMOTING HEALTH AND FITNESS. I DON’T KNOW IF THE ANSWER IS MORE TESTING OR PROMOTING THE SMALLER DIVISIONS MORE. WHAT DO YOU GUYS THINK?”
Berry De Mey has been in bodybuilding for over 40 years. He began training when he was 15 years old. He quickly entered competitions at the age of 17. De Mey saw great success in junior competitions and quickly moved up to the senior level. This was highlighted in 1982 when he won the IFBB Mr. Europe competition. De Mey won the senior competition as a junior and became the second ever to do so — along with Arnold Schwarzenegger.
De Mey appeared on stage in three Olympia competitions. In 1988, he finished third and this was his highest finish at the biggest competition of the year. Unfortunately, De Mey tore his pec at age 27 and this hindered his progress significantly. De Mey was able to return to competition one final time in 1994 during the Arnold Classic.
Berry De Mey put together an incredible career and one that will always be remembered. He is still an influential name in bodybuilding so when he speaks, people listen.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.