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PNBA Champion Brandon Lirio Details New Business Venture: World’s Strongest (Every) Man
3x Natural Olympia champ Brandon Lirio discusses his new business venture–the World’s Strongest (Every) Man.
The competitors of the World’s Strongest Man have incredible strength. They’re pulling busses and lifting atlas stones weighing over 400 pounds. However, these men are behemoths with some standing 6’6” – 6’9” and weighing between 300-400 pounds. For example, the 2022 World’s Strongest Man champ, Tom Stoltman, is 6’8” and 397 pounds. Professional Natural Bodybuilder Association (PNBA) champ Brandon Lirio wanted to create a World’s Strongest Man, except with a slight twist–one for the everyman.
Brandon Lirio competes in the Classic Physique division and is a 3x Natural Olympia champ. He also has a multi-media contract with Generation Iron, Iron Man Magazine, and the INBA PNBA. In addition, Lirio has a new business venture similar to the World’s Strongest Man. But it’s for men with a more ordinary physique. Generation Iron received some insight from Lirio on his new project. Lirio stated:
“WSEM came about when my kids were just born and I was training in my basement. I watch videos constantly of Giants Live and WSM and I thought… how close could a strong but regular guy come to this level of strength if they learned from the pros.
I was infected with the idea that not only would it be compelling to watch, but it would show people that a lot of their weaknesses could just be missed training cues.”
How Good of a Strongman Is Brandon Lirio?
Brandon Lirio acknowledges that it’s up to the other strongmen and the audience to decipher how good he is as a strongman athlete. However, he noted that professional strongmen Matt Mills and Stefan Torfason–Iceland’s strongest man– said they were impressed with his strength and invited him to train.
Traveling to Iceland to Lift the Husafell Stone
Brandon Lirio spent some time in Iceland, where he attempted to lift the Husafell Stone–a stone located in Husafell, Iceland weighing 186 kg (410 lb). Lirio said:
“Traveling to Iceland to lift the Husafell was an absolute dream of mine.”
Brandon Lirio heeded that he would be releasing a YouTube video in the upcoming weeks to answer the question: did I lift the stone? You can check out Lirio’s training with Stefan Torfason below, though.
Weightlifting With Iceland’s Strongest Man Part I
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Weightlifting With Iceland’s Strongest Man Part II
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Iron Man Magazine Feature
Brandon Lirio was issued in the Iron Man Magazine’s spring 2022 edition. Lirio expressed:
“Being on the cover of Iron Man is an incredible goal that I spent years just focusing on myself until those who MADE the magazine thought I was good enough to be on the cover. Arnold, Bob Paris, Frank Zane… the names of those who were on the cover before me is a who’s who of bodybuilding greats.
I’m going to spend the rest of my career trying to even hold a candle to their legacies.”
2022 Natural Olympia Quest
2021 Natural Olympia Brandon Lirio placed well, receiving 2nd place in the Classic Physique division behind Derek Joe. But this year, Lirio plans to take back the throne. Lirio asserted:
“As for the Natty O, 3x I hoisted that title over my head and that’s on top of the universe, national, continental, and world titles to my name. Every one of them was earned by looking inward and forcing myself into new territories to be the best version of myself.
DJ was told BY ME after his first Olympia appearance that soon he would be just as important to our division as I was. I meant it. But this year, I plan on going back to focusing inward to call myself 4 time.
All respect too every competitor up there, but I’m climbing the mountain this year to come back with crown.”
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BELDT Labs PRIZM Review For Antioxidant Support, Energy & More
Boost antioxidant support, energy, and more with key vitamins and minerals in PRIZM.
Product Overview
As athletes constantly pushing our bodies to the limit, we often neglect the fact that our bodies take more of a beating than we think. Even with a good workout and lifestyle routine, our bodies still suffer deficiencies of vital nutrients and constant wear and tear given our work load. Multivitamin supplements are packed with vitamins and minerals in efforts to restore those lost nutrients while also keeping your levels as high as possible for optimal health and wellness. PRIZM is a super spectrum multivitamin designed to give you all those vitamins and minerals you need with a clean and effective formula.
PRIZM comes from BELDT Labs, a company creating supplements of all kinds to give athletes the chance to maximize their goals and potential. On top of individual products, BELDT Labs also specializes in supplement stacks to pair the right supplements. They also have a clothing and apparel line as well.
Beldt Labs PRIZM is a super spectrum multivitamin complex with 42 different fruits and vegetables to provide the best benefits.
Main Takeaways
Super spectrum multivitamin with powerful health boosting compounds
Packed with the nutrition of 42 different fruits and vegetables that are highly nutritious
Designed for athletes and everyday folks at an affordable price
PRIZM Highlights
PRIZM is a super spectrum multivitamin with a unique design and formulation to answer all your demands. Packed with nutrition of 42 different fruits and vegetables, what you will find is a highly nutritious supplement with powerful health boosting compounds great for athletes, general fitness folks, or those who never step foot in a gym. Benefits of taking this multivitamin include things like better immunity, enhanced cognitive function, potential weight loss, and a healthier lifestyle overall.
With 30 servings per container, and 2 capsules as a serving size, each serving comes out to be $0.99, an affordable price and one that is competitive on the market. With key vitamins and minerals, and a non-GMO formula, this multivitamin has potential to make you feel fantastic overall.
Ingredients
Vitamin A: Works to improve eyesight, cell growth, and can improve immunity (1).
Vitamin C: Best known for enhancing your immune system and can be helpful for stress and anxiety (2).
Vitamin D-3: Great for strengthening bones, boosting immunity, and acting as an anti-inflammatory aid (3).
Vitamin E: Also helpful for vision, but can improve blood, brain, and skin health (4).
Calcium: Important for maintaining healthy bones and works to improve muscle movements (5).
Iron: Helps with hemoglobin formation, body temperature and the proper regulation, and is an oxygen carrier (6).
Zinc: Known for its role in boosting immunity but can also help with hormone production, wound healing, and digestive help (7).
Coenzyme Q10: May help with brain and lung health, may help with infertility, and can regulate blood sugar levels while boosting athletic performance (8).
Inositol: May have great benefits to improving mental health by controlling anxiety and depression (9).
Rutin: Can help strengthen blood vessels and will work to improve circulation (10).
Other Ingredients
Vitamin B-1, Vitamin B-2, Niacin, Vitamin B-6, Folate, Vitamin B-12, Biotin, Pantothenic Acid, Iodine, Magnesium, Selenium, Copper, Manganese, Chromium, Potassium, Choline Bitartrate, Citrus Bioflavonoids 50% Complex, Panax ginseng Powder, Boron, Fruits and Vegetables Blend (see label for complete list), Rice bran oil, gelatin, chlorophyll
Number Of Ingredients
30+
Number of Servings
30
Serving Size
2 Liquid Filled Capsules
Best Way To Take
Take 2 liquid filled capsules 1 to 2 times daily with meals.
Price & Effectiveness
PRIZM is a highly nutritious and effective multivitamin supplement designed to give you the best results when it comes to optimizing your overall health and wellness. With 60 capsules per bottle and 2 capsules as a serving size, this supplement will give you 30 servings overall.
Pros
Highly nutritious with nutrition of 42 fruits and vegetables
Non-GMO formula
Great benefits for things like immunity, cognitive function, and overall wellness
Great for athletes and non-athletes
Cons
Price: $29.00
What To Consider Before Buying
Before buying any multivitamin supplement there are some key factors to consider. In our minds, PRIZM covers these bases below:
Ingredients: When it comes to the key vitamins and minerals you need, your multivitamin should include all of them and then some. Our bodies need plenty of nutrients to thrive and without certain key ones, it can lead to a deficiency and hurt overall gains.
Results: You want any supplement you take to yield results. This comes from a well-researched formula and top of the line ingredients. Judging by PRIZM’s customer reviews, the results speak for themselves.
Price: Supplements can get expensive, but it is possible to find a quality product at a reasonable price. The price per serving is a key number to compare to for this is really what you are paying for.
Who Should Buy & Who Shouldn’t Buy
Who Should Buy: Anyone looking for a highly nutritious and unique multivitamin to support their daily needs. Everyone from athletes to general fitness folks can benefit from PRIZM.
Who Shouldn’t Buy: Anyone stuck in their ways and forever tied to their favorite supplement company.
How Best To Use PRIZM
It is best to use PRIZM by taking 2 liquid filled capsules 1 to 2 times daily with meals. With further questions on taking supplements, it is also advised to talk with a healthcare professional for more in-depth information.
Check out our list of the Best Multivitamins for more great health and wellness products!
Overall Value
PRIZM is that multivitamin supplement that may yield great results and give you what you want most when it comes to improving your overall health and wellness. BELDT Labs is used to creating premium supplements to improve the lives of both athletes and non-athletes and knows what it takes to succeed. What you are really getting is a high-quality multivitamin supplement with nutrition of 42 fruits and vegetables, a unique formula, and a great price. Try PRIZM today and enhance your health, and ultimately, your performance.
Try PRIZM Today
Generation Iron may receive commissions on purchases made through our links. See our disclosure page for more information.
Let us know what you think in the comments below. Also, be sure to follow Generation Iron on Facebook, Twitter, and Instagram.
*Images courtesy of BELDT Labs and Envato
References
Saari, J. (2016). “Vitamin A and Vision”. (source)
Carr, A.; et al. (2017). “Vitamin C and Immune Function”. (source)
Williamson, L.; et al. (2017). “High dose dietary vitamin D3 increases bone mass and strength in mice”. (source)
Fata, G.; et al. (2014). “Effects of Vitamin E on Cognitive Performance during Ageing and in Alzheimer’s Disease”. (source)
Cormick, G.; et al. (2019). “Calcium Intake and Health”. (source)
Abbaspour, N.; et al. (2014). “Review on iron and its important for human health”. (source)
Wessels, I.; et al. (2017). “Zinc as a Gatekeeper of Immune Function”. (source)
Cooke, M.; et al. (2008). “Effects of acute and 14-day coenzyme Q10 supplementation on exercise performance in both trained and untrained individuals”. (source)
Mukai, T.; et al. (2014). “A meta-analysis of inositol for depression and anxiety disorders”. (source)
Ugusman, A.; et al. (2014). “Role of Rutin on Nitric Oxide Synthesis in Human Umbilical Vein Endothelial Cells”. (source)
Fitness Star Jesse James West Trained Calves For 30 Days To See How Much They Would Grow
Jesse James West was on a mission to grow his calves and did it training them everyday for one month.
You’ve heard it a million times in the gym — “do not skip leg day.” Fitness star Jesse James West decided to take it to the next level and not skip calf day for an entire month. On a mission to see if he could get them to grow, West trained calves everyday for 30 days while tracking his progress.
West measured his calves at the beginning of this 30-day period and after his final workout. In the end, the stats show that he gained a quarter of an inch to the size of his calves from training for 30 days in a row.
“I would say the worst thing about this challenge is that for the next 30 days I have to wear shorts and reveal my tiny calves to everyone,” West says.
How did Jesse James West train?
It does not seem easy to train the same body part for 30 days in a row. In the beginning, West kept the volume low so he did not become sore right away. This was going to come over the course of the month but it is something that West wanted to avoid right way.
As the month went on, the thought of shin splints reared its ugly head thanks to the combination of training and cardio.
“My calves are so sore and the combination of calves every day and then cardio every day is adding up, so I’m hoping we don’t have any issues, we don’t get any shin splints.”
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Jesse James West saw some visible progress made in his calves and this was the result he was looking for. The experiment worked as he was able to add some size. The workouts that he put himself through were thorough and how he began each day in the gym
Throughout the video, West was seen performing different various of calf raises. He used the Smith machine, leg press machine, and others to perform his sets.
“The biggest thing you need to focus on when training calves is doing a full range of motion. If you’re not training full range of motion, you’re not getting the full benefit out of everything.”
In the end, the fitness star called for viewers to send requests on another body part that he should train for 30 days straight. This is an unorthodox strategy as lifters try not to over-train any part of the body. West is doing experiments on himself and finding out how a month of training and build size and strength.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
Rauno Heinla Sets Silver Dollar Deadlift World Record With 1,278.7-Pound Lift
Rauno Heinla approached 1,300 pounds during his recent feat of strength.
It has not been the easiest road for Rauno Heinla to this point of the 2022 calendar year. He has dealt with different setbacks that have hindered his progress. Heinla recently put all of that behind him as he set a new silver dollar deadlift world record with a 580kg (1,278.7lb) feat of strength.
Heinla battled stomach issues the kept him out of the World’s Strongest Man competition. It was expected that his return wold take awhile but Heinla was able to put all of that behind him and get on stage during the 2022 Silver Dollar Deadlift Estonian Championship. This competition took place on Saturday in Viljandi. Heinla impressed over the course of the competition including setting a new world record. This mark was previously held by Ben Thompson, which was set during the 2022 WDC Silver Dollar Deadlift World Championships.
The silver dollar deadlift gets its name because the barbell has two boxes on the side full of plates. In the past, these boxes were filled with actual silver dollars but it would take too many in today’s sport. Adding plates on each side makes more sense. Heinla stepped up to the weight with a lifting belt, wrist wraps, and deadlift suit.
Rauno Heinla is back on stage and will continue to reach new heights. Since accomplishing this silver dollar lift, conversations have started about Heinla reaching the deadlift world record. This is a goal that he has been working toward during training.
Heinla has competed in 45 competitions during his powerlifting career. He has appeared in just one World’s Strongest Man competition. He missed this year’s show but is planning to appear at the 2022 Giants Live World Open & World Deadlift Championships. This could be the site of Heinla attempting to reach the deadlift world record.
Heinla is considered a threat to the deadlift throne because this is where his greatest strength lies. He has reached the 1,000-pound mark in a standard deadlift and this number will continue to rise.
Rauno Heinla was able to cross off one lift off the top of his lift. Now that the silver dollar lift is in the rearview mirror, he can focus on the overall deadlift world record — potentially at his next show.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
Phil Heath Opens Up About Mindset, Family, and Competition on Lewis Howes Podcast
Phil Heath had a very interesting conversation with the popular Lewis Howes.
Seven-time Mr. Olympia champion Phil Heath joined Lewis Howes for an in-depth conversation on the School of Greatness podcast. Heath spoke on a number of topics opening up about his family, particularly his relationship with his father, his mindset and competitive bodybuilding.
Phil Heath has built quite the reputation over the last several years. Once standing as the beacon of bodybuilding, the nigh unbeatable champion, Heath now finds himself semi-retired, but still training hard. While he still has the goods to compete against the best of the best in bodybuilding, His recent downtime has allowed him to evaluate his life outside of competition.
Always known to keep things close to the chest, Phil Heath has been come more open these days. Not only does he touch on mindset, but he also has delved deep into his personal life as well. There’s no better example of that than his recent appearance on the Lewis Howes Podcast.
Renowned for his incredible interviewing abilities, Lewis Howes has the skills to get nearly anyone to open up. On his most recent podcast Howes had the seven-time Olympian champion join him for a deeply engaging conversation.
Deep Dive
Phil Heath spoke on his family life and his relationship with his father. He also touched on his mindset and his bodybuilding career.
Don’t be afraid to reinvent yourself. This episode dives deep into having faith in yourself, learning from your mistakes, vulnerability, and so much more.
The legendary Phil Heath is dropping truth bombs left & right in this interview… You don’t want to miss it!
Insta Make no mistake, this is a far different Phil Heath than what we’re used to seeing. Usually Heath is brimming with confidence, a true pillar of strength. But in this podcast interview, we see the mask slip a bit. We see a far more vulnerable Phil Heath than we ever have before. When he specifically speaks on his father during the podcast, you can see that Heath has found a new level of self-awareness, making him stronger mentally than ever before.
To see the full eye opening interview click here.
What do you think about the Phil Heath interview with Lewis Howes?
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
News and Editorial Writer at Generation Iron, Jonathan Salmon is a writer, martial arts instructor, and geek culture enthusiast. Check out his YouTube, Instagram, Twitter, Facebook, and Sound Cloud for in-depth MMA analysis.
2022 Toronto Pro Supershow Results
Greg has covered the four major sports for six years and has been featured on sites such as Sports Illustrated, Fox Sports, SB Nation, NJ.com, and FanSided. Now, he is transitioning into the world of bodybuilding and strength sports.
2022 Toronto Pro Supershow Scorecards
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IFBB PROFESSIONAL LEAGUE®, IFBB PRO LEAGUE®, IFBB PRO® and the IFBB Professional League logo are registered trademarks owned by the IFBB Professional League.The IFBB Professional League logo cannot be altered in any way, shape or form without the expressed written approval of the IFBB Professional League. Where such approval is granted, the IFBB Professional League will provide the altered logo.
Calum Von Moger Displays Accident Wounds From Hospital Bed In Update
Calum Von Moger showcases some of his wounds received after jumping from a second story window and being hospitalized.
After a somewhat long period of silence, Calum Von Moger shared a video of his wounds received after jumping from a second story window. The video was posted on his official Instagram and appear to be taken from his hospital bed. This post, along with another post made on Instagram earlier today, mark his first direct posts online since April 29th. Moger has been the subject of much media attention after multiple arrests in Australia that eventually led up to his shocking accident.
On May 6th, it was reported that Calum Von Moger jumped through a second story window while under the influence of methamphetamine. He received many injuries, including lacerations from the glass and spinal damage from the fall. He was hospitalized, received spinal surgery, and was in a coma for many days.
The news was a tragic and shocking turn of events after multiple troubling signs leading up to the May 6th incident. Local reports in Australia noted two separate arrests involving road rage incidents – one of which included Moger brandishing a machete. Since the accident, Moger has been reported to be in stable condition and awake. Today marks Moger’s first direct posts on Instagram since the accident.
You can watch the video post below:
The video, posted on Instagram, showcases Calum Von Moger filming his own arms. His arms have multiple laceration wounds stitched up and some bandaged. Moger appears to still be in the hospital bed during the time of the recording.
Three hours earlier, Calum Von Moger also made a post featuring a quote that appears to be from the Bible:
“‘For I know the plans I have for you,’ says the Lord. ‘They are plans for good and not for disaster, to give you a future and hope.’”
Calum Von Moger’s Accident & Mental Health In Bodybuilding
Calum Von Moger is a bodybuilder that became the pinnacle example of a new era of bodybuilding. His fame did not come from competitions but from social media. A video showcasing his physique and his training methods went viral – leading to his eventual fame and continued social media popularity. He was known as Arnold 2.0 due to his classic physique that matched the look of Arnold Schwarzenegger during his prime.
Moger took this popularity and ran with it – revealing not only a continued impressive physique but also a lavish and adventurous lifestyle. He was one part loved for his classic looking physique, and one part loved for his influencer style adventures and interaction with fans.
So it became shocking to the bodybuilding community when his social channels went silent. Calum Von Moger essentially disappeared in 2022. He returned to Australia, stopped competing in bodybuilding shows, and nearly stopped posting online altogether.
Following this silence, local reports came out of Australia of Moger getting into violent road rage incidents – being arrested twice as noted earlier in this article. This led to an online onslaught of influencer and blog coverage trying to “diagnose” his mental state.
Calum Von Moger eventually made a post on Instagram promising that he would work on his flaws and try to get better. Sadly, shortly after his accident involving jumping through a second story window occurred. This accident also confirmed earlier rumors of his use of methamphetamine.
In the wider mainstream conversation beyond bodybuilding, there has been much said about the dangers of social media and how it influences mental health. While it is clear that Calum Von Moger has many personal issues that we cannot begin to guess about – his struggles also were clearly seen on social media.
While we are not willing to speculate on what caused Moger’s recent and tragic accident. The entire situation has sparked discussions about mental health in bodybuilding and in relation to social media. Did the added pressure of social media attention during a time of struggle contribute to his declining mental health during this period of time? That’s up for debate – and one the bodybuilding community has been discussing at length recently.
Calum Von Moger’s Recovery
In either case, it appears that Calum Von Moger is on the mend. We had already received word that he had awoken from his coma – and these posts seem to show that he is ready to start engaging with the bodybuilding community online again. The video, while painful to watch, also shows that his wounds are healing. His spinal injury did no permanently disable him from walking. So for now it seems that Moger will be able to literally walk out of his accident.
Generation Iron wishes a speedy recovery for Calum Von Moger – and will provide more updates as they become available. It’s not clear what the future holds for Moger in direct terms regarding his bodybuilding career. That may become more clear as time passes during his recovery down the road.
Stay tuned to the Generation Iron Fitness Network for news and updates on all things bodybuilding, fitness, and strength sports.
2022 Miami Muscle Beach Pro Scorecards
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IFBB PROFESSIONAL LEAGUE®, IFBB PRO LEAGUE®, IFBB PRO® and the IFBB Professional League logo are registered trademarks owned by the IFBB Professional League.The IFBB Professional League logo cannot be altered in any way, shape or form without the expressed written approval of the IFBB Professional League. Where such approval is granted, the IFBB Professional League will provide the altered logo.
Using Growth Factor Products For Muscle Growth
A couple of weeks ago, I introduced our new Growth Factor Series of products that are based on colostrum and the IGF-1 and other growth factors contained in them. I received a question about them the other day that I thought I’d like to share with you.
Listen Below
Additionally, the text message question praised another stack of mine as well. The customer stack the Unleashed with long jack.
Article on IGF-1 on Breaking Muscle
Alex Rogers is a supplement manufacturing expert. He has been formulating, consulting, & manufacturing dietary supplements since 1998. Alex invented protein customization in 1998 & was the first company to allow consumers to create their own protein blends. He helped create the first supplement to contain natural follistatin, invented whey protein with egg lecithin, & recently imported the world’s first 100% hydrolyzed whey.