Tag: GI News
Martins Licis Shares Training Regimen Preparing For 2022 Arnold Strongman Classic
Martins Licis shared a video with four days of workouts.
Martins Licis is back and better than ever. During the 2020 season, the former World’s Strongest Man was dealing with some injuries and this kept him out of competition. Upon his return, Licis flexed his muscles and reindeer everyone that he is still a force. Licis won the 2021 Rogue Invitational and is now preparing for the 2022 Arnold Strongman Classic.
The roster for this event was recently announced and it features some of the top names in powerlifting. The Arnold Strongman Classic is an invitational event this year since athletes did not have a chance to qualify. Licis was on the list and has accepted his invitation. Now, it is all about preparation.
Martins Licis shared a video to his YouTube channel showing viewers exactly how he trains on a weekly basis. Below, you can find a breakdown of Licis’ four-day workout plan.
[embedded content]
Day 1
Martins Licis began his week with Husafell carries. This is an exercise where he must carry a 200-pound load for 110 meters. This is an object that is difficult to carry because of its shape. This helps Licis target different muscles because of the difficulty of the carry. He does multiple sets before moving onto Atlas stone holds. This is where Licis holds the stone in position, which is just hovering above the ground while not using his legs to squeeze.
Day 2
The second day begins with farmer’s carries and banded deadlifts. Martins Licis puts nearly 500 pounds on the bar to deadlift with resistance bands adding another 180 pounds. He completed between 5-10 reps in each set. Licis then completes pull-ups with a 90-degree elbow hold.
Day 3
It is important for powerlifters to have insanely strong shoulders and it is important to work them out heavily. This is what Martins Licis does on day three. An important event at powerlifting competitions is the log press. Licis completes this exercise without a leg drive and includes some dumbbell shoulder presses. This is one of the most important days of the week as powerlifters have to keep their shoulders at their peak.
Day 4
This is the final day that Licis included in the video and it was a leg day. He begins with some yoke carries and moves onto banded squats. Licis does banded squats because he wants to keep practicing deep squats but this allowed pressure to be taken off his knees.
It is not surprising to see one of the world’s best strongmen push himself to the limit each day. Martins Licis will enter the Arnold Strongman Classic looking for another victory and he will be one of the names to watch.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
YouTube star Big Boy joins Flex Lewis For Workout
Big Boy and Flex Lewis recently joined forces for a workout.
Big Boy has turned into a fitness star on YouTube. With over 750,000 subscribers to his page, there is plenty of interest in the workings of this new sensation. Recently, Big Boy joined seven-time Olympia 212 champion Flex Lewis for a workout.
The two joined forces at the Dragon’s Lair gym in Las Vegas. This is Lewis’ gym and Big Boy made the trip in order to put together some strong content. The duo wasted no time and put themselves through a strenuous workout full of many different exercises and rep counts.
Big Boy shared the video to his YouTube page to show his journey through the gym to his followers.
“What’s up guys, so we just finished a shoulder workout. Today, I took Big Boy through a 40-minute workout. You know, as I was saying on his channel earlier, this is a completely different workout style to his as he is usually chasing singular reps as everyone knows, how powerful he is, you know. This is kind of a more isolated muscle group,” Flex Lewis said.
Flex Lewis took Big Boy through a massive shoulder workout. This was the part that was required the most work because of Lewis’ style of training. He does not chase after max lifts but focuses on volume to work the muscles. This has worked throughout his career as Lewis built a championship winning physique.
This is something fans could see back on stage soon. Flex Lewis recently reunited with coach Neil Hill. Following this announcement, it was said that big things could be coming for Lewis in 2022. The duo is looking to accomplish great things after coming together once again.
Lewis is not the first athlete that Big Boy has joined for a workout. In August, he met up with former World’s Strongest Man champion Brian Shaw. The two crushed the gym in the form of a huge back workout. Big Boy continues to join the best of the best to see how elite competitors train on a daily basis.
It is clear that Flex Lewis is back to putting in work in the gym in a big way. As you can see in the video, he is looking like the champion that he is and that means the comeback could be on its way. This is something fans have been waiting for and as the new year creeps closer, Lewis continues to improve and get into competition shape.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
Berry De Mey Wants More Transparent Rules To Make Bodybuilding Less Subjective
[embedded content]
Berry De Mey believes there are rules that can be tweaked to make judging “easier” and “less subjective.”
Pro bodybuilding in the IFBB has a strict set of rules and criteria that all competitors must abide by. These are the guidelines that help a bodybuilder understand what their goals should be to earn victory at a competition. But ultimately, behind all of the rules remains some level of subjectivity. An “aesthetic” body and a “conditioned physique” can fall within the eye of the beholder (within reason). This leads to fans, experts, and even sometimes athletes to disagree with judges decisions. In our latest GI Exclusive interview, Berry De Mey opens up on how he believes judging rules can be changed to help make pro bodybuilding less subjective.
Every sport has some element of subjectivity to it. There’s always a referee call that fans won’t agree with. And even times in sports with playback where a call is outright wrong – but the ref didn’t see the event from the right perspective. Some sports, like pro football allow for a flip on a ref’s call after playback. Others, like pro soccer, often don’t flip a ref’s call even if the video playback reveals error. To some degree, no sport can avoid subjectivity.
Bodybuilding faces this fact beyond those simple examples. Bodybuilding is about judging the look of a physique and not about scoring goals. This adds even more unavoidable subjectivity. But is it possible for the sport as we know it today to improve and avoid some of this pitfalls? Berry De Mey seems to think so. He thinks that the sport can always improve to help make the sport more transparent and, in some ways, remove more of the subjectivity from the sport.
To be clear, Berry De Mey doesn’t not fall into the camp of individuals who think that there are “politics” or conflicts of interest in the judging system. De Mey has never seen it himself and bodybuilding has given him an entire life and career. He’s grateful for it and sees no wrong-doing in the current set up of rules and judging.
That being said, because he is passionate about the sport, he is always open to seeing it improve. And while he has not experienced conflict of interest first hand – he’s also open to being somewhat naive to things happening behind the scenes. Or at the very least, he’s aware there are always some athletes or fans who disagree with the judges decision at a major pro bodybuilding show.
Berry De Mey isn’t oblivious. He’s aware there will always be a bodybuilder unhappy with the results. It’s because they want to win and believe in themselves and their accomplishments. But De Mey is also aware that sometimes, bodybuilders are legitimately unsure why they lost. He’s been experiencing this first hand as he coaches Tavi Castro – a phenomenal Classic Physique bodybuilder who has struggled to earn his pro card.
Of course, there is always the possibility, no matter how good an athlete is, that there’s someone better. But in Berry De Mey’s eyes, Tavi Castro clearly has a physique that deserves a pro card and a place to compete amongst the world’s best. He thinks this, alongside other athletes and fans somewhat consistently disagreeing with judges results – means something can be improved to bring more clarity to everyone involved in the sport.
Berry De Mey doesn’t go into any specific detail on what could be changed. But he clearly states that he thinks there are clear measures that can be taken to “make judging easy.” He uses the word “transparency” to describe such changes. It would seem that De Mey believes that more clear and detailed scoring rules will leave less room for doubt among the fanbase, athlete base, and everyone involved in bodybuilding.
There’s no way to remove the subjectivity of this sport. Bodybuilding has been and always will be about judging the visual look of the human body. That can never be full objective. Berry De Mey is aware of this – but believes the pursuit of further improving the judging criteria might help lead to happier athletes and fans. Do you agree?
You can watch Berry De Mey’s full comments on training Tavi Castro and the transparency of judging in our latest GI Exclusive interview segment above.
Recent Study Shows Drake’s Songs Make People Run Slower During Cardio
Drake might be one of the best artists in the world today but his music does not help in the gym.
It has been over a decade since “Best I Ever Had” was released as the third single from Drake’s Thank Me Later. Since then, the Canadian artist has turned into one of the biggest stars in the world and an icon in the music industry. While his music is some of the most listened-to in the world, Drake might not produce the tunes that could help in the gym.
A recent study done by Pour Moi took a look at which artists improved running speed while training and which impacted speed negatively. While Drake has created countless hits, his slower style in some songs is not what will improve running speed.
This study featured 60 joggers to see if the artists they listed to correlated with speed. These findings were compiled by recording times of 20 runners listening to multiple artists. They all ran one kilometer per artist and their speed was recorded using a fitness device.
Drake was at the bottom of that list by adding 21 seconds per kilogram to activity time. This equates to one minute and 45 seconds to a three-mile run and 14 minutes and 42 seconds to a marathon. Drake was not the only rapper near the bottom of this study. The pop group BTS finished second while Doja Cat and Nicki Minaj followed.
On the other side of the story, Beyonce is the artist who made speed increase. While listening to music by Beyonce, runners shared 33 seconds per kilometer off their personal best. This means athletes can do a three-mile run about two minutes and 45 seconds quicker and this also takes 23 minutes off a marathon. It is no surprise that Beyonce is finding new ways to be successful after creating 22 No. 1 hits over the course of her career.
Drake recently released “Certified Lover Boy” and it topped the charts right away. This was the sixth studio album released over his extremely successful career. Drake began his career portraying Jimmy Brooks on Degrassi: The Next Generation. He decided to venture into music and was signed by Young Money Entertainment in 2009. This was a label created by Lil Wayne.
Listening to music is a popular method in the gym to both create motivation and energy. Music allows the athlete to lock in mentally and sink into their zone. While we always knew that the type of music listened to impacted a person’s mood, it is interesting to see that it might subconsciously impact results as well. This is not to say that Drake should not be listened to in the gym but this study shows that you might want to turn something else on while using the treadmill.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
50 Cent Addresses Role, Praises Jason Statham For Work In “The Expendables 4”
50 Cent joined the cast of The Expendables 4 and has enjoyed his time on set.
50 Cent has been successful in many avenues throughout his career and he can add television to the list. The rapper has received praise for his work producing BMF, a new crime drama that debuted on Starz back in September. Now, 50 Cent is continuing his transition and will be featured on the big screen in The Expendables 4.
It was announced that 50 Cent would join the cast back in November and he has enjoyed his time filming. With this opportunity comes the chance to work with the likes of Sylvester Stallone, Megan Fox, and Jason Statham. In a recent Instagram post, he took the time to acknowledge the work that Statham does and how his overall experience has been a joy.
“@jasonstatham makes everything look easy, I had a ball working with him on EXPENDABLES 4. You got a movie, want it to do well call Jason. Your franchise not filling seats anymore call Jason. Want to be successful in life call Jason. WTF?you in jail CALL JASON LOL #bransoncognac#lecheminduroi”
This will be the fourth installment in The Expendables franchise. The Expendables 3 was released back in 2014. It is expected to be released in 2022 but there has not been an exact dat nailed down. Many, including 50 Cent, have already begun promoting the film in different ways.
At this time, 50 Cent’s role is unknown but he has let his following in a bit with social media posts. In November, the rapper posted a picture holding a gun and standing in front of a tank. He did not state his role but did mention that he has a “military mind set.”
Just a few days later, 50 Cent was seen in similar gear on a motorcycle. While we do not know the exact role, we can make assumptions that the character will be action-packed and play an important part.
The entire cast for the film is full of stars who have put together some incredible careers. The addition of 50 Cent helps his transition into television and movies. Working with actors like Stallone and Statham will help in his future endeavors.
After just one season of BMF, 50 Cent has already made a name for himself as a producer, and much more, and he will add actor to the list once this film is released.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
John Fury Threatens Jake Paul, Wants Tommy Fury Bout Scheduled For March
John Fury did not mince words when discussing Jake Paul taking on his son.
Jake Paul is one of the biggest and most controversial names in boxing right now. Paul made the transition from YouTube sensation to boxing and has not lost a match just yet. As he continues to take steps up in competition, there is even more attention being brought to the sport. Paul knows how to push buttons on social media and he has done this once again after Tommy Fury backed out of their scheduled fight.
Fury was forced to remove himself from the bout after suffering an injury. Paul quickly took to Instagram to discuss how Fury was afraid of the challenge. Now, Paul will have a rematch with Tyron Woodley on Saturday.
Since then, John Fury has called out Paul. Fury, who is the father of Tommy and Tyson Fury, demanded that Paul take on Tommy or he will handle the situation himself.
“I’ll tell you what Jake Paul, if you any kind of man at all mate, let’s renegotiate this fight for March. Or I will come to America and I’ll give you and your brother a good hiding. I’ll slap the pair of you with the back of my hand,” John Fury said.
“He’s used the Fury name though, hasn’t he? But good luck to him, you know, luck was with him. The cards fell his way. It was unfortunate for us. We can deal with misfortune. I’ve had misfortune most of my life. Like I said to Tommy, I said pick your head up son, I’ve been unfortunate most of my life… We don’t value Jake Paul, or his brother, or any fighter in the world. This is what we do. It’s a business. In his heart he knows the truth. He’s sucked the life out the Fury name for three months. He’s had his money’s worth.”
It is clear that John Fury was unhappy with the way Jake Paul was using his family’s name. Paul has also made comments that Tyson could be partially to blame for Tommy Fury’s injury because of training methods. In reality, Fury has been dealing with a bacterial chest infection after suffering broken ribs.
Jake Paul has not been shy about getting in the ring with anyone. Right now, he is the hot ticket for any boxer looking to take him on for any reason — whether it is personal or financial. Now, this storyline between Tommy Fury and Jake Paul is continuing to grow. There are now some personal reasons that the two might want to meet and it is something we could see happen in 2022.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
The Most Dangerous Substances In Bodybuilding Today According To Dr. Testosterone
[embedded content]
Dr. Testosterone breaks down the absolute most dangerous substances used in bodybuilding today.
For almost as long as modern bodybuilding has existed, there has been an ongoing conversation about substance use in the sport. It’s widely known that many competitors use steroids and other PEDs to enhance performance. What seems to be further up for debate is just how dangerous these substances really are. But beyond the standard set of steroids, bodybuilding as a whole has engaged with other substances such as insulin, diuretics, and stimulants. In our latest GI Exclusive interview, Dr. Testosterone details the truly most dangerous substances used in bodybuilding today.
There is no doubt that steroids and similar PEDs can lead to health issues in the long term. It’s the kind of risk that many competitive bodybuilders are willing to take to achieve a new level of greatness. While we don’t want to diminish the possible ramifications of steroids, there are far more dangerous drugs used in the sport as well. That’s why we turned to Dr. Testosterone to find out more clearly which substances are the most dangerous and what kind of effects they can have on athletes.
When asked the question, Dr. Testosterone doesn’t even pause to think. Diuretics, stimulants, and insulin are far and above the most dangerous substances used in bodybuilding today. The doctor has spoken previously with us about the ramifications of diuretics in a previous segment. He’s also gone into detail about the dangers of insulin. So in this segment Dr. Testosterone dives headfirst into stimulants, how they are used in bodybuilding, and why they are so dangerous.
While not as common as other substances, bodybuilders use stimulants to help burn fat. But the problem with stimulants is that they are essentially a direct poison to the body. Looking past the detailed medical and scientific explanations of what happens to the body – the short answer is that stimulant abuse can lead to a stroke. While not always fatal, strokes can lead to very serious life altering outcomes. It can also lead to death in some cases.
Strokes can be caused by the stimulants raising your blood pressure in the brain. But that’s not the only possible negative effect. Stimulants elevate your heart rate and in some cases can cause arrhythmia. It can also constrict blood vessels eventually leading to a heart attack.
There are also other dangers of substances in bodybuilding beyond life or death situations. Sex drive is often associated with drugs like steroids. This is because of the increased testosterone that can, initially, increase sex drive. But as we had previously discussed with The Anabolic Doc, that increased sex drive eventually gives way to a complete depletion of it. Dr. Testosterone corroborates that notion – and goes into more detail as to why it happens and the many forms it can take.
This does not only take the shape of decreased desire for sex. It can also lead to making it hard or impossible for men to achieve erections. And in some extreme cases can lead to a man not being able to ejaculate at all. While not as dire as a life or death health scenario – these kinds of sex issues can cause great psychological trauma to individuals and couples in a relationship.
In addition to this, Dr. Testosterone also speaks about the possible dangers of substances when it comes to increasing aggression, agitation, and anger. While “roid rage” is vastly over-exaggerated in pop culture media, the doctor does admit that certain substances can lead to increased aggression. His recommendation? Smoke a joint to help level out your mood.
You can watch all of Dr. Testosterone’s comments on the most dangerous drugs currently in bodybuilding by watching our latest GI Exclusive interview segment above!
2021 Atlanta All States Pro Results
Here are the complete results from the 2021 Atlanta All States Pro!
The 2021 Atlanta All States Pro took place on Friday and Saturday with winners earning qualification to the 2022 Olympia. It was Kyrylo Khudaiev who took home gold in Classic Physique while Jourdanne Lee ended up winning Bikini. There were just two events where competitors gathered in Atlanta to compete.
For Khudaiev, this will be his second Olympia appearance. The first came back in 2019. This was Khudaiev’s best year to date. In 2019, he picked up victories in the Portugal Pro and Dennis James Classic Pro. He followed that up with a second-place finish in the Kai Greene Classic Pro and fourth place during the 2020 New York Pro. Khudaiev will not have a chance to compete against some of the best in the world in Las Vegas come December 2022.
Lee is an up-and-coming talent in the Bikini division preparing to make her third Olympia appearance. She made her debut in the competition in 2019 before returning in October. Her last victory came during the 2020 Iron Games Bikini Pro and now she has earned qualification in back-to-back years.
The full results from the show have been announced. There were two divisions that handed out gold medals. Check out the full results from the 2021 Atlanta All States Pro below, along with official scorecards from the weekend!
2021 Atlanta All States Pro: All Division Results
Classic Physique: Kyrylo Khudaiev
Bikini: Jourdanne Lee
2021 Atlanta All States Pro Breakdown
Classic Physique
First Place – Kyrylo Khudaiev
Second Place – Abdullah Wael Alrabiah
Third Place – Luis Garcia Martinez
Fourth Place – Ahmad Ahmad
Fifth Place – Damien Patrick
Sixth Place – Brent Bumgarner
Seventh Place – Barry Hulbert
Eighth Place – Luis Colon
Ninth Place – Shin Kodama
Tenth Place – Keith Lanier
Bikini
First Place – Jourdanne Lee
Second Place – Marcia Goncalves
Third Place – Rachel Linares
Fourth Place – Mahsa Akbarimehr
Fifth Place – Marisa Woo
Sixth Place – Denetra Blackshear
Seventh Place – Norma Jean Watkins
Eighth Place – Julia Wohlschlegel
Ninth Place – Nicole Hermanson
Tenth Place – Sammy Houle
Official Score Cards
Generation Iron wishes to congratulate all the great athletes who earned a win at the 2021 Atlanta All States Pro. Make sure to check out our full IFBB Pro results page from this year and previous years right here to catch up on any action you may have missed!
Greg has covered the four major sports for six years and has been featured on sites such as Sports Illustrated, Fox Sports, SB Nation, NJ.com, and FanSided. Now, he is transitioning into the world of bodybuilding and strength sports.
2022 Olympia Will Return To Las Vegas On Dec. 16-18
The biggest bodybuilding competition of the year now has a date and location as the Olympia returns to Las Vegas.
The 2022 Olympia now has everything in place. Following the 2021 event, it was announced that the competition would move back to Las Vegas. Now, the official dates have been announced.
On Friday, Olympia Productions President Dan Soloman shared a video announcing the date for the Olympia. Soloman took to Instagram to say that the 2022 event will take place from Dec. 16-18 in Las Vegas.
““For those of you that haven’t heard, the Olympia Weekend in 2022 will be held right here in Las Vegas at Planet Hollywood the weekend of December 16th, 17th, and 18th. And I have to be honest with you guys, the things we have planned this year are going to absolutely blow your mind.”
The Olympia will return to Sin City after two years in Orlando. Olympia production was sold to Jake Wood by American Media Inc. in 2020. Because of the pandemic, there were certain restrictions that did not allow the competition to take place in Nevada. This led to the 2020 and 2021 shows taking place in the Sunshine State.
The change did not affect Big Ramy. He won back-to-back titles in Orlando and has solidified himself as one of the best bodybuilders in the world. Brandon Curry has finished as the runner-up in each of the last two competitions after being crowned champion in 2019, which was the last show to take place in Las Vegas.
There are currently 11 divisions that compete at the biggest event of the year. This includes Wellness, which made its Olympia debut in 2021. Men’s Open continues to be the highlight of the weekend a d competitors have already started competing in order to qualify for the 2022 Olympia. So far, there are 12 athletes who have already earned qualification by either winning a show or finishing top five in Men’s Open in 2021.
Rafael Brandao (2021 Romania Muscle Fest Pro winner)
Hadi Choopan (3rd place in 2021)
Shaun Clarida (2021 Legion Sports Fest Pro winner)
Brandon Curry (runner-up in 2021)
Samson Dauda (2021 EVLS Prague Pro winner)
Nathan De Asha (2021 Yamamoto Pro Cup winner)
Mamdouh Elssbiay (2021 Olympia champion)
Angel Calderon Frias (2021 Bigman Weekend Pro Spain winner)
Regan Grimes (2021 KO Pro Egypt Winner)
Hunter Labrada (4th place in 2021)
Joel Thomas (2021 Toronto Pro Supershow winner)
Nick Walker (5th place in 2021)
Competitors will have plenty of chances to qualify in 2022. There are no more Men’s Open competitions currently planned this year. The next one is set to take place during the 2022 Arnold Classic on March 3-6 in Columbus. Athletes now have a date to target for the 2022 Olympia.
For more news and updates, follow Generation Iron on Facebook, Twitter, and Instagram.
Talking Huge With Craig Golias | EP 22: How To Get Rich In Bodybuilding & Social Media
[embedded content]
Craig Golias goes in-depth about how to make money as a bodybuilding influencer.
Welcome to another episode of Talking Huge – a weekly digital series in which Craig Golias talks in-depth with Vlad Yudin on the latest trending topics in bodybuilding. Raw, honest, and uncut – Craig Golias shares his opinions on all things bodybuilding. In this episode, Craig Golias goes into great detail about how he found financial success as a bodybuilding influencer. He also shares key tips for aspiring bodybuilders on how to make a living using social media.
Craig Golias is known for being HUGE but he’s not a competitive bodybuilder. While he did compete for a brief stint earlier in his life, Craig’s success now comes through his own brand and sponsorships. This is a far cry from what was possible in bodybuilding just a few decades ago. Social media has allowed individuals to build their own businesses using their own platform.
But this is easier said than done. In order to make enough money for a living, you need to have a loyal and large fan base. This is where the work comes in. Becoming a successful social media influencer is a skill unto itself. With millions of people wanting to get insta famous – what are the key tactics for standing out among the crowd?
For Craig Golias, he focused on getting as huge as possible. He then fused that with his sense of humor to make a name for himself. But the road to success took time – and he admits it has only been over the past 2-3 years that he started truly living solely off of his own brand alone. Now through that experience – Craig opens up about the do’s and don’ts of becoming a successful (and lucrative) bodybuilding influencer. Let’s jump into it.
Always Build A Loyal Following First
Craig Golias stresses the importance on building an organic and loyal following first before selling anything via your own channels. The reason people enjoy using social media is to feel as though they are getting to know the personal life of a larger than life figure. For Craig, not only did he post pictures of his massive physique – but he showed his personality and his personal life. By doing so – the fans who may have only stopped first to see his unrealistically massive body stuck around because they felt a connection to his character.
Over time, this not only helps build followers in general. It also helps build loyal and dedicated followers. These are people who genuinely enjoy your content and feel a connection to your personality. Once that kind of loyalty is built among enough people – then you can start building your brand with sponsorships or selling directly to your fanbase.
Make Sure Your Sponsorships & Products Fit Your Brand
Once you have a loyal following – it’s important to respect that following with what you are selling. If it appears obvious you are just shoving random products down their throats, people will start unfollowing. Ensure that you believe in what you are sponsoring. Or if you are selling a direct product of your own – make it true to yourself and part of how you want to connect to the audience rather than a cold promo.
For example, Craig Golias over time built a catchphrase “SAAAP!” that he would use in many of his videos. This was just an organic part of his personality that caught on. So he turned it into a t-shirt. His fans love his catch phrase and are more than willing to own something like that. The same goes for Craig’s training programs. He has a massive body and wants to provide a service. So promoting his training and coaching feels genuine and not like a bait and switch.
Always Be Posting
Craig Golias also stresses the importance of always posting and engaging on social media. Make sure to always use Instagram stories, or Tik Tok, or typical wall posts on Twitter, Instagram and Facebook. Your social media platforms are your business. It’s your direct connection to your audience. Even when you aren’t selling something. Post every day. Reinvent what and how you post. Keep things fresh. This is vital to maintaining your business.
For example, Craig Golias often gets up in the middle of the night to use the bathroom. He always uses this as an opportunity to post something on socials. Even if it’s a throwback. He’s away at an odd hour of the day. He can reach different fans across the globe at this time. He’s awake – so why not? That’s kind of mentality keeps him engaged – and keeps his audience engaged.
Wrap Up
You can check out the full conversation in the latest episode of Talking Huge above. Craig Golias goes into far more detail about his biggest tips and biggest mistakes through his social media journey. You can use these to help avoid the same mistakes and perhaps shorten your journey to personal brand success. Make sure to check out Talking Huge every week on Friday – only on the Generation Iron Fitness Network!